New Kraft Bagel-fuls Take a Bite Out of Busy Mornings

NEW YORK, April 9, 2008 /PRNewswire-FirstCall/ -- With more to do than ever and less time to do it in, people are always on the look-out for wholesome grab-and-go breakfast ideas. Now, with new Kraft Bagel-fuls -- a warm, golden bagel and creamy Philadelphia(R) cream cheese deliciously and conveniently rolled into one -- those in a morning rush can have their bagel and eat it, too! Bagel-fuls offer a fresh-baked taste at home or on-the-go that will satisfy even the most discriminating bagel lovers.

Kraft launches the new breakfast option today in the bagel capital of the world, New York City, with the help of popular comic and "The View" co-host Joy Behar. With a busy TV and touring schedule, Joy is all too familiar with morning mayhem. She'll kick off the launch of Bagel-fuls by rolling up her sleeves and getting behind the counter at Bagel & Bean, 1710 Broadway, which will be transformed to the Bagel-fuls Cafe for the day. Morning commuters will be pleasantly surprised when they come face-to-face with Joy's wit, wisdom, and a warm, golden Bagel-fuls sample.

Different Look, Great Taste

Heated in the toaster or microwave, Bagel-fuls have the warm, golden crust and soft texture of a real bagel wrapped around creamy Philadelphia cream cheese. Bagel-fuls can also be enjoyed right out of the refrigerator. Bagel-fuls filled bagels come in five delicious varieties:

-- Original (plain bagel with plain cream cheese) -- Cinnamon (cinnamon and brown sugar bagel with cinnamon cream cheese) -- Whole Grain (whole grain bagel with plain cream cheese) -- Strawberry (plain bagel with strawberry cream cheese) -- Chive (plain bagel with chive cream cheese)

Just What Women-on-the-Go Need

Bagel-fuls are being introduced just as a recent survey from Kraft reveals that more than half of all moms are more likely to skip breakfast than any other meal and that 60 percent of moms would eat breakfast more often if they could take their favorite options on-the-go. Bagel-fuls meet these needs by providing a simple and stress-free breakfast that can be prepared in less than two minutes with no plates, mess or effort.

"Most people realize the importance of a good breakfast, but during hectic mornings they don't often have time to prepare a warm, satisfying breakfast before getting out the door," said Chitra Ebenezer, director of marketing for Cheese & Dairy at Kraft Foods. "Bagel-fuls offer the great taste of a bagel and cream cheese, but in a convenient form that can be enjoyed on-the-go."

A Sensible Solution

All Bagel-fuls varieties meet Kraft's Sensible Solution criteria. The Sensible Solution green flag on the package is an easy way to know that Bagel-fuls are a good source of calcium and seven other vitamins and minerals. Bagel-fuls are also a better-for-you choice with 200 calories (or less), 6 g of fat (or less), 220 mg of sodium (or less) and 0 g trans fat per serving.

Availability and More Information

Bagel-fuls are available in 10-oz. packages containing four 2.5-oz.-filled bagels at a suggested retail price of $2.39 and can be stored in the freezer or refrigerator. They can be found nationwide in the frozen breakfast section of leading grocery stores beginning April 2008. For more information, visit http://www.kraftfoods.com.

Kraft Foods is one of the world's largest food and beverage companies, with 2007 revenues of more than $37 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in more than 150 countries, including nine brands with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees, Milka chocolates and LU biscuits. Kraft is listed in the Standard & Poor's 100 and 500 indexes. The company is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's web site at http://www.kraft.com.

Sara Corbett (312) 616-1697 sara.corbett@edelman.com Basil Maglaris (847) 646-4538 basil.maglaris@kraft.com

Kraft Foods

CONTACT: Sara Corbett, +1-312-616-1697, sara.corbett@edelman.com , for
Kraft Foods; or Basil Maglaris of Kraft Foods, +1-847-646-4538,
basil.maglaris@kraft.com

Web site: http://www.kraft.com/
http://www.kraftfoods.com/