PRINGLES(R) STIX Set to Hit Stores Nationwide With a New Kind of Snacking Beat

CINCINNATI, March 31 /PRNewswire/ -- Pringles(R), America's favorite stacked potato crisp, introduced consumers to a totally different kind of Pringle on January 7, 2008, with the nationwide rollout of PRINGLES STIX, an all-crispy, all-crunchy, baked-cracker stick.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080331/CLM105 )

PRINGLES STIX are baked-wheat, crispy-cracker sticks with a one-of-a-kind great taste. This totally different kind of Pringle is lower in fat because it is baked, not fried. PRINGLES STIX come in four popular snacking flavors, including Crunchy Wheat, Vanilla, Honey Butter and Pizza.

PRINGLES STIX offer an alternative form of Pringles snacking. These portion-controlled snacks contain only 90 calories per pack and have zero grams trans fat. Each flavor comes in a 6.8 oz. box and contains ten .68 oz (that's a lot of STIX) individually-wrapped packs.

"Procter & Gamble is excited to deliver a great-tasting baked-wheat Pringles product to consumers nationwide," said Bryan Hamilton, Pringles North America Brand Manager. "PRINGLES STIX has been released in select regions and the feedback has been tremendous. People really do enjoy a convenient, portion-controlled snack that comes in a variety of great tasting flavors."

The suggested retail price is $3.49 for the new PRINGLES STIX. However, the pricing is at the discretion of the retailer and may vary slightly.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

P&G Media Contact: Kay Puryear - Pringles - +1-513-634-4319; puryear.sk@pg.com Tracy Straub - Hill & Knowlton - +1-312-202-6553; tracy.straub@hillandknowlton.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080331/CLM105
AP Archive: http://photoarchive.ap.org
AP PhotoExpress Network: PRN17
PRN Photo Desk, photodesk@prnewswire.com The Procter & Gamble Company

CONTACT: Kay Puryear, Pringles, of The Procter & Gamble Company,
+1-513-634-4319, puryear.sk@pg.com ; or Tracy Straub of Hill & Knowlton,
+1-312-202-6553, tracy.straub@hillandknowlton.com , for The Procter & Gamble
Company

Web site: http://www.pg.com/