Quixtar Unveils 'Simply Nutrilite' to Meet Demands of Busy Health-Conscious Consumers

GRAND RAPIDS, Mich., Sept. 25 /PRNewswire/ -- Quixtar Inc., the leading online health and beauty retailer, has introduced the SIMPLY NUTRILITE(TM) line of natural, nutrient-rich food bars, drinks and dietary supplements, providing a solution for fast-paced, productive consumers looking to meet their daily nutritional needs.

The SIMPLY NUTRILITE reach-and-run products, sold exclusively through Quixtar Independent Business Owners (IBOs) or at www.simplynutrilite.com, were created by a team of leading nutritional scientists and health experts in an effort to provide a quick, simple and hassle-free way to better eating.

Research shows that the majority of Americans would make better choices about their family's nutrition if the products and guidance were readily available in their busy lives. Backed by more than 70 years of Nutrilite's scientific and nutritional studies, cutting-edge technology, and consumer insight, the SIMPLY NUTRILITE line of products helps active consumers make the right nutritional choices for their active, demanding lifestyles.

"Our target consumer is health conscious but due to their busy lifestyle, struggling to effectively manage the family intake of healthy foods and supplements," says Ray Alexander, Quixtar's Director of Marketing. "Busy parents, and moms in particular, often are overwhelmed by the demands on their time by careers and family schedules. Faced with so many choices, they often are forced to make compromises to inadequate nutritional options," says Alexander.

"With SIMPLY NUTRILITE, we set out to empower these busy lifestyles with reliable, trustworthy and simple solutions for their on-the-go family daily food and beverage routines," says Alexander.

Offering high-quality ingredients, these food bars, drinks and supplements are designed to complement each other and provide consumers with nutrition when whole foods are not a convenient option. SIMPLY NUTRILITE uses as much organic and natural ingredients as possible to provide essential nutrients the body needs, without sacrificing good taste.

Product Highlights: -- SIMPLY NUTRILITE(TM) Food Bar, rich in Omega 3s, certified organic by QAI, and antioxidants in chocolate crisp, sweet and salty, cherry almond and tropical flavors. -- SIMPLY NUTRILITE(TM) Antioxidant Juice, a streamlined juice drink option, has NO artificial colors, flavors, or sweeteners; NO trans fats or cholesterol; NO preservatives; and NO added sugar. In juicy berry and tropical flavors, these drinks are loaded with antioxidants and Vitamin C. -- SIMPLY NUTRILITE(TM) Twist Tubes provide for quick, portable supplements for on-the-go young adults and adults. Just twist off the top, squeeze into a bottle of water, and enjoy the refreshing raspberry, strawberry kiwi, blueberry and tropical flavors drenched in various combinations of nutrients . These drinkable supplements have formulas that are designed to replenish the body following exercise, support joint health, and bolster immune systems. -- SIMPLY NUTRILITE(TM) Supplements help distinguish between the different nutritional needs of men and women with two daily pouches featuring top-selling Nutrilite(R) vitamins and dietary supplements. Nutrilite(R) is the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farms.

Adds Alexander, "By providing consumers with a delicious and nutritional product line backed by our industry leadership in nutrition, Nutrilite, it is our goal to help them clear through the clutter and take the guesswork out of what they put in their bodies everyday ... pure and simple."

About Quixtar

Quixtar Inc. offers a business opportunity that allows people to have a business of their own based on retailing products and sharing the opportunity with others who will do the same. Quixtar supports Independent Business Owners (IBOs) with a proven compensation plan, portfolios of quality products in health, beauty, and other consumer categories, plus the merchandising materials, training, and education they need to be successful. IBOs also are supported by communities of those who have succeeded in Quixtar businesses before them.

Since 1999, Quixtar IBOs have generated $6.8 billion in sales through Quixtar.com, plus more than $500 million for Quixtar Partner Stores. These sales have earned IBOs more than $2.2 billion in bonuses through the Quixtar(R) Independent Business Owner Compensation Plan plus other incentives. Their efforts have propelled Quixtar to be ranked the #1 online Health & Beauty retailer based on sales, and 22nd among all e-commerce sites, according to Internet Retailer magazine.

Quixtar is a subsidiary of Alticor Inc., based in Ada, Mich., which announced $6.3 billion in sales in 2006 through its Amway and Quixtar direct selling businesses globally. Nutrilite manufacturing and R&D are headquartered in Buena Park, Calif.

For More Information Contact: Mara Engel/OrganicWorks Marketing (212)253.0474 mara@organicworksmarketing.com Cheryl Roth/OrganicWorks Marketing (212)253.0474 cheryl@organicworksmarketing.com

Quixtar Inc.

CONTACT: Mara Engel, +1-212-253-0474, mara@organicworksmarketing.com ,
Cheryl Roth, +1-212-253-0474, cheryl@organicworksmarketing.com , both of
OrganicWorks Marketing for Quixtar Inc.

Web site: http://www.simplynutrilite.com/
http://www.organicworksmarketing.com//