100 Calorie Packs From Nabisco(R) Introduce New Varieties That 'Make the Grade' for Back-to-School

EAST HANOVER, N.J., July 10 /PRNewswire/ -- Choosing snacks that "make the grade" with moms and kids may be a little easier with new varieties from 100 Calorie Packs(R) from Nabisco. The 100 calorie "pioneer" is introducing Alpha-Bits(R) Mini Cookies and Barnum's(R) Animals Choco Crackers just in time for back-to-school season. These pre-portioned, 100 calorie snacks contain 3 grams of total fat and zero grams of trans fat, while delivering that great Nabisco cookie taste and fun features kids are sure to enjoy:

-- Alpha-Bits(R) Mini Cookies: Lightly-flavored shortbread cookies shaped in alphabet blocks that feature the A,B,Cs. Kids will think they're F-U-N to play and spell with ... and yummy to eat, too. -- Barnum's(R) Animals Choco Crackers: Kids can feel like they're taking a trip to the zoo with a variation on the classic animal shapes they know and love from the original Barnum's Animals Crackers, with a delicious chocolate flavor.

Registered dietitian and mother of three, Elizabeth Ward says snacks like these are a great way to fit fun options into a balanced eating routine and active lifestyle, as well as teach kids the importance of portion control at an early age.

"As a mom, I know how challenging it can be to get kids to eat sensibly while still allowing them to experience the enjoyment of childhood treats like cookies," says Ward, author of "The Complete Idiot's Guide to Feeding Your Baby and Toddler." "That's why these new 100 Calories Packs from Nabisco are a win-win for kids and parents. They are pre-portioned to 100 calories, but also taste great and encourage interaction, learning and fun with the letters and shapes."

Back-to-School Snacking Tips

Ward says there are a lot of ways to help kids snack and stay on track with their balanced eating habits during the busy back-to-school season.

Pack-A-Snack. Prepare a bag of pre-portioned snacks that don't require a lot of work or mess to have while carpooling to and from school and extracurricular activities. 100 Calorie Packs from Nabisco, low fat string cheese, carrot sticks and apple slices are great options. Make it Together Time. Use after school or after dinner snack time to talk about the day's activities. Bonding with your kids will make that snack even sweeter. Keep it Active. Bring along portable options such as 100 Calorie Packs from Nabisco, low-fat graham crackers, grapes or low-fat cheese and crackers when you head to the park or go for a walk or a bike ride.

The 100 Calorie Packs Line Up

New Alpha-Bits Mini Cookies and Barnum's Animals Choco Crackers join Mini Teddy Grahams(R) Cinnamon Cubs in the 100 Calorie Packs line-up. The bear-shaped graham cubs have a great cinnamon taste kids will love -- and are a good source of calcium, providing 10 percent of the recommended daily value. All three varieties are part of the Nabisco Sensible Solution(TM) portfolio, featuring better-for-you offerings that are perfect for people who want to snack and still stay on track with their sensible eating habits. The new varieties will be available in grocery stores nationwide this July with the suggested retail price per box of $2.89.

For more details and information on all varieties of 100 Calorie Packs from Nabisco, visit http://www.100caloriepacks.com.

About Kraft Foods

Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor's 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's website at http://www.kraft.com.

Kraft Foods

CONTACT: Betsy Shea, +1-312-988-2104, bshea@webershandwick.com , for Kraft
Foods; or Laurie Guzzinati of Kraft Foods, +1-973-503-4671,
laurie.guzzinati@kraft.com

Web site: http://www.kraft.com/