The Coffee Bean & Tea Leaf(R) Celebrates Launch of Yogurt Ice Blended(R) Drink with Free Beverages

(BUSINESS WIRE) -- The Coffee Bean & Tea Leaf?:

WHO:

The Coffee Bean & Tea Leaf(R), creators of The Original Ice Blended(R) beverage that revolutionized the frozen coffee drink market, today announced that it will offer complimentary Yogurt Ice Blended(R) beverages to celebrate the launch of the drink. Consumers who visit any company-owned The Coffee Bean & Tea Leaf location in Southern California, San Francisco and Arizona, as well as any franchised location in Las Vegas (does not include casino or airport locations in Las Vegas), on Tuesday, June 24th between 4 and 5 p.m. will receive a free small Yogurt Ice Blended beverage as part of the "Yogurt Ice Blended Power Hour."

WHAT:

The original, not too sweet Yogurt Ice Blended beverage is creamy and tangy with a hint of citrus, while the strawberry version has a smooth, sweet-tart taste along with a kick of strawberry flavor. The mango version adds a tropical twist and creates the perfect blend of tropical sweet and sour.

The beverage is made with nonfat yogurt containing four live cultures and boasts a significant percentage of calcium, offering between 25 to 50 percent of the total recommended daily allowance in each drink. The beverage also boasts between 9 to 18 grams of protein per serving. All three flavors of the Yogurt Ice Blended beverage contain an average of 25 calories per ounce and zero grams of saturated fat and trans fat.

WHEN:

Tuesday, June 24, 2008

4 p.m. - 5 p.m.

WHERE:

The Coffee Bean & Tea Leaf

Company-owned store locations in Southern California, San Francisco and Arizona, as well as any franchised location in Las Vegas (does not include casino or airport locations in Las Vegas)

(a) Terms and Conditions apply. Contact Sydney Reiner for details:

The Coffee Bean & Tea Leaf 1945 S. La Cienega Blvd. Los Angeles, Ca 90034 310-237-2326 310-815-2521 (fax)

Formula PR

Katie Casey, 310-578-7050

casey@formulapr.com