Fresh & Easy Neighborhood Market Announces 10 Additional Las Vegas Locations

LAS VEGAS, April 17 /PRNewswire/ -- Fresh & Easy Neighborhood Market today announced the locations of an additional 10 grocery markets in the Las Vegas area, where the company currently operates 11 stores. Fresh & Easy continues to look for additional sites and build more stores throughout California and in Nevada and Arizona.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080417/AQTH530)

On Tuesday, Fresh & Easy's parent company, Tesco, announced its annual financial results. Tesco reported Fresh & Easy sales are ahead of budget with sales densities already higher than the U.S. supermarket industry average. The company stated it was very encouraged by the start Fresh & Easy has made and was notably pleased with the sales of fresh foods and own brand products, which have sold particularly well.

"With every week, we continue to secure additional sites and build more stores," said Tim Mason, Fresh & Easy CEO. "We have been extremely encouraged by the response from our customers. Fresh & Easy sales are ahead of budget and we continue to trend upwards in every market."

With today's announcement, Fresh & Easy now has 25 announced locations in the Las Vegas area. The locations released today are at various stages of development, and some will begin opening later this year. These locations include: -- Charleston & Sloan -- Tropicana & Nellis -- Desert Inn & McLeod -- Lake Mead & Hollywood -- Las Vegas & Pecos -- Eastern & Wigwam -- Eastern & Fremont -- Vegas & Jones -- Vegas & Buffalo -- Las Vegas & Lake Mead

Fresh & Easy currently operates over 60 markets throughout Southern California and in Arizona and Nevada. The company plans to begin opening stores in Northern California next year. Tesco is investing $2 billion in Fresh & Easy over five years.

About Fresh & Easy Neighborhood Market

At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, prepared meals and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at everyday low prices.

Fresh & Easy brand products have no artificial colors or flavors, no added trans fats, and only use preservatives where absolutely necessary. The company also offers a range of national brands and authentic products, as well as fresh, prepared meals.

Each store employs approximately 20 to 30 people. All Fresh & Easy employees work a minimum of 20 hours per week, which ensures everyone is eligible for comprehensive and affordable health care. Entry-level positions start at $10 an hour in Nevada, with similarly competitive salaries in other states, and offer a quarterly bonus of up to 10%.

More information regarding Fresh & Easy Neighborhood Market can be found at http://www.freshandeasy.com.

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CONTACT: Brendan Wonnacott, +1-916-554-3466, cell, +1-310-384-3833, for
Fresh & Easy Neighborhood Market

Web site: http://www.freshandeasy.com/