Pepperidge Farm to Support the American Heart Association's Go Red for Women Movement in the Fight against Heart Disease

NORWALK, Conn.-- (BUSINESS WIRE) -- Pepperidge Farm has passionately adopted the fight against heart disease and this winter will support the American Heart Association's Go Red For Women nationwide movement by donating $75,000 for research and education toward the prevention of heart disease in women. Pepperidge Farm is also launching two new whole grain breads this month: Whole Grain Double Fiber and 100% Natural Sprouted Wheat. With these new additions, Pepperidge Farm now offers 28 varieties of bread that are certified by the association with its heart-check mark.

"Pepperidge Farm is committed to supporting the American Heart Association’s Go Red For Women movement in the fight against heart disease," said Ruthann Walsh, Bakery Business Director, Pepperidge Farm. "With 28 varieties of bakery products certified by the AHA, Pepperidge Farm knows the important role proper diet plays toward the overall prevention of heart disease. We're also thrilled to provide consumers with a variety of whole grain products that help them to meet USDA MyPyramid recommendations and can contribute to a healthy, balanced diet."

The two new whole grain breads from Pepperidge Farm are made with 100 percent whole wheat flour and contain zero grams trans fat. Each slice of Whole Grain Double Fiber contains 6 grams of fiber to help support digestive health and delivers nearly half of the recommended daily value of fiber in two slices. The 100% Natural Sprouted Wheat variety contains 3 grams of fiber per slice with no artificial color or flavors. The two new loaves are available at major supermarkets, grocery stores and mass merchandisers nationwide and have a suggested retail price of $3.49 a loaf.

The following varieties of Pepperidge Farm products are certified by the AHA:

• Pepperidge Farm 100% Natural 100% Whole Wheat Bread
• Pepperidge Farm 100% Natural 9 Grain Bread
• Pepperidge Farm 100% Natural German Dark Wheat Bread
• Pepperidge Farm 100% Natural Honey Flax Bread
• Pepperidge Farm 100% Natural Sprouted Wheat
• Pepperidge Farm 100% Whole Wheat Bagels
• Pepperidge Farm 100% Whole Wheat English Muffins
• Pepperidge Farm 100% Whole Wheat Mini Bagels
• Pepperidge Farm Farmhouse Soft 100% Whole Wheat Bread
• Pepperidge Farm Farmhouse Whole Grain White Bread
• Pepperidge Farm Light Style 7 Grain Bread
• Pepperidge Farm Light Style Soft Wheat Bread
• Pepperidge Farm Light Style Whole Grain White Bread
• Pepperidge Farm Very Thin Soft 100% Whole Wheat Bread
• Pepperidge Farm Very Thin Whole Grain White Bread
• Pepperidge Farm Whole Grain Cinnamon Swirl Bread
• Pepperidge Farm Whole Grain Cinnamon with Raisins Swirl Bread
• Pepperidge Farm Whole Grain White Sandwich Bread
• Pepperidge Farm Whole Grain 100% Whole Wheat Bread
• Pepperidge Farm Whole Grain 15 Grain Bread
• Pepperidge Farm Whole Grain Golden Harvest Grains Bread
• Pepperidge Farm Whole Grain Soft Honey Oat Whole Grain Bread
• Pepperidge Farm Whole Grain Honey Whole Wheat Bread
• Pepperidge Farm Whole Grain Oatmeal Bread
• Pepperidge Farm Whole Grain Double Fiber Bread
• Pepperidge Farm Small Slice Whole Grain 100% Whole Wheat Bread
• Pepperidge Farm Small Slice Whole Grain 15 Grain Bread
• Pepperidge Farm Small Slice Whole Grain Oatmeal Bread

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies, crackers, and frozen foods. Among the company’s most popular products are Chocolate Chunk and Milano^? cookies, Goldfish^? crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse^?, 100% Natural and Whole Grain.

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 8 manufacturing facilities, almost 5,000 employees, 3,000 independent distributorships, and over $1 billion in sales. Pepperidge Farm was acquired by Campbell Soup Company in 1961.

About Go Red for Women

Since 2004, Go Red For Women has captured the energy, passion and intelligence of women to work collectively to wipe out heart disease — the No. 1 killer of women. We want millions of women across America to take heart disease personally. Using the platform “Love Your Heart,” Go Red For Women engages women and the men who love them to embrace the cause. Healthcare providers, celebrities and politicians also elevate the cause and spread the word about women and heart disease. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit GoRedForWomen.org.

DeVries Public Relations

Shauna Mayer, 212-891-0419

smayer@devries-pr.com