LAS VEGAS, March 19 /PRNewswire-FirstCall/ -- Smart Balance Inc.
In addressing the group of investors present at the conference, Smart Balance Chairman and CEO Stephen Hughes recounted the accomplishments of 2007 and reiterated the Company's growth plans. "Smart Balance's mission is to provide superior tasting heart healthier alternatives in every category we enter," Hughes said. "We accomplished a lot in the first seven months since we acquired the business and I feel as strongly as ever about the prospects for growth for Smart Balance."
Accomplishments for 2007, in the seven months since the May acquisition of GFA Brands, that were highlighted included:
1. Assembled a top management team 2. Established offices, added staff, initiated systems installation 3. Launched a new advertising campaign 4. Consolidated our sales focus 5. Rapid development of a new product pipeline 6. Paid down debt 7. Started distribution expansion
Central to the Company's 2008 plan and long-term goals is the success of expanding the core business, principally the Smart Balance buttery spread category. Hughes pointed out that the Company's distribution expansion drive, 'Plus Six', is intended to increase the average number of items in per store to 18, from about 12 when management acquired the business last year. Supporting the improvement in shelf presence will be product innovations such as buttery spreads with added omega 3s, extra virgin olive oil buttery spreads with omega 3s, and a butter/Smart Balance blend in stick format. The Company plans to support the business with marketing programs to drive consumer awareness.
Alan Gever, Smart Balance Executive Vice President and CFO, said the efforts to transform the company will continue through this year, providing critical support for continued growth. Details were provided for 2007's strong financial performance on an operating basis, in particular net sales growth in 2007 of 28%, versus 2006. "We were able to reduce debt by $70 million in the ten months since the acquisition, far sooner than anyone expected," Gever remarked.
A rebroadcast of the presentation will be available within the investor center of the Company's corporate website, http://www.smartbalance.com.
About Smart Balance Inc.
Smart Balance Inc.
CONTACT: Media, Mark Walsh of TBC Public Relations for Smart Balance Inc.,
+1-646-366-1470,
Inc., +1-201-568-9300,
Web site: http://www.smartbalance.com/