Tastykake Unveils Low-Fat Line of Freshly Baked Treats

PHILADELPHIA, Jan. 17 /PRNewswire-FirstCall/ -- Tasty Baking Company is delivering more delicious yet smart options to consumers with the introduction of its brand new low-fat product line. The launch of Low-Fat Raspberry-Filled Koffee Kake Cupcakes and Low-Fat Chocolate Iced Vanilla Cupcakes represents Tastykake's continued commitment to product expansion, notably in the area of wellness. Additional low-fat cake, cookie and snack bar varieties are scheduled to debut throughout 2008 and beyond.

In an effort to meet the increasing consumer demand for high-quality, fresh baked goods that fit a variety of dietary restrictions and preferences, Tasty Baking Company has maintained a strong focus on developing its "Better for You" wellness platform. The low-fat products join the Sugar-Free Sensables(TM) line, which was launched in 2004, and a variety of 100-Calorie products that were introduced in 2007. All low-fat, sugar-free and 100- calorie products contain zero trans-fats.

"Sales of our 'Better for You' products indicate that we can reach new customers by offering more choices," said Jon Silvon, Director of Marketing for Tasty Baking Company. "Tastykake's tradition of wholesome fresh baked snacks was made famous by our sponge cake Krimpets, chocolate covered Kandy Kakes, and fruit-filled pies. Not only are we continuing to innovate with those iconic products, we are translating that tradition into new, low-fat products that appeal to health-conscious consumers and live up to the Tastykake standard of freshness and quality."

Tastykake's Low-Fat Raspberry-Filled Koffee Kake Cupcakes and Low-Fat Chocolate Iced Vanilla Cupcakes are now available in supermarkets, convenience stores, and anywhere Tastykakes are sold. These products are also available online at www.tastykake.com.

About Tasty Baking Company

Tasty Baking Company , founded in 1914 and headquartered in Philadelphia, Pennsylvania, is one of the country's leading bakers of snack cakes, pies, cookies, and donuts with manufacturing facilities in Philadelphia and Oxford, Pennsylvania. Tasty Baking Company offers more than 100 products under the Tastykake brand name. For more information on Tasty Baking Company, visit www.tastykake.com. In addition, consumers can send Tastykake products throughout the United States from the Company's website or by calling 1-800- 33-TASTY.

"Safe Harbor Statement" Under the Private Securities Litigation Reform Act of 1995

Except for historical information contained herein, the matters discussed herein are forward-looking statements (as such term is defined in the Securities Act of 1933, as amended) that are subject to risks and uncertainties that could cause actual results to differ materially from those stated or implied herein. There are a number of factors that may cause actual results to differ from these forward-looking statements, including without limitation, the success of marketing and sales strategies and new product development, the ability to successfully enter new markets, the price of raw materials, and general economic and business conditions. Other risks and uncertainties that may materially affect the Company are provided in the Company's annual reports to shareholders and the Company's periodic reports filed with the Securities and Exchange Commission from time to time, including reports on Forms 10-K and 10-Q. Please refer to these documents for a more thorough description of these and other risk factors. The Company assumes no obligation to publicly update or revise any forward-looking statements.

Tasty Baking Company

CONTACT: Jon Silvon of Tasty Baking Company, +1-215-221-8728,
jon.silvon@tastykake.com ; or Meg Kane for Tasty Baking Company,
+1-484-362-1425, mkane@fcfschmidtpr.com

Web site: http://www.tastykake.com/