Confectioners Wanting To Dissociate Themselves From The Negative Image Their Product Currently Has Are Trying Their Best To Respond To Consumer Health Concerns

DUBLIN, Ireland-- (BUSINESS WIRE) -- Research and Markets (http://www.researchandmarkets.com/reports/c66033) has announced the addition of “Confectionery Conference: Confectionery Now and Next - Trends, Innovation and Technical Advances” to their offering.

Sweet tooth? Then come and experience the conference Confectionery Now and Next, which will explore all aspects of the confectionery industry, from market trends to technical innovations over two days.

The global rise in obesity has turned the media spotlight on the food industry, particularly confectionery which is seen as a key contributing sector. Confectioners, wanting to dissociate themselves from the negative image their product currently has, are trying their best to respond to consumer health concerns. In a highly competitive market, marketers and technologists must now offer more nutritious but tasty products, whilst adhering to new strict regulatory changes. LFI's latest conference will address these issues and more.

Day 1 - Market Trends and Developments

Day 1 of the event provides delegates with an in depth overview of the global confectionery market, examining the key trends and innovations currently impacting on the industry and shaping the future. Speakers will present on a variety of issues including flavour trends, new product innovations, global market statistics, crisis management and communication, branding and on-pack claims advice in light of recent regulatory changes.

Day 2 - Technical Trends and Developments

Day 2 of the event will give delegates an insight into the broad spectrum of technical advances that have occurred within the confectionery industry. This day will look at new innovations in confectionery processing, and the importance of technical advances in order to remain competitive in the market place. A variety of topical areas will be covered including unique processing development, green packaging, the shift towards 'natural' colours, trans fat 'free' and regulatory issues.

Day 1 will be chaired by Ken Goddard (Editor, Confectionery Production magazine)

Day 2 will be chaired by Dr Steve Beckett.

Speakers will include academics and specialists in their own field.

Conference Objectives

The conference aims to provide an awareness of the changing dynamics of the confectionery industry. Covering a wide range of topics including marketing, flavour trends and risk management. Some of the key technical and legal challenges will also be explored, with speakers from the industry and academia.

Conference Benefits

The conference will provide answers to key questions to help professionals in the industry identify key strategies to provide a better understanding of the confectionery market:

- What are consumers really after?

- What do I do in the event of a crisis?

- What processing innovations can I take advantage of?

- What can your company do to achieve a competitive edge?

- How has technology advanced to incorporate functional ingredients into confectionery?

- How will regulatory changes affect us?

In addition, it will provide a unique opportunity to question the experts and network with industry and academic professionals in the field.

Who Should Attend? The conference will be highly beneficial for those in:

- Confectionery

- New Product Development

- Ingredients

- Business Development

- Technical

- Food Technology

- Sales, PR and Marketing

- Consumer Insight

Don’t miss this opportunity to catch up with the latest information and to question the experts.

For more information visit http://www.researchandmarkets.com/reports/c66033

Research and Markets

Laura Wood

Senior Manager

press@researchandmarkets.com

Fax: +353 1 4100 980