Baja Fresh Mexican Grill Receives Honors from Restaurants and Institutions Magazine

Baja Fresh Mexican Grill Receives Honors from Restaurants and Institutions Magazine (Photo: Business Wire)

THOUSAND OAKS, Calif.-- (BUSINESS WIRE) -- Baja Fresh Mexican Grill, the California-based quick casual fresh Mexican chain, announced today that it has been named as the Platinum award-winning Mexican chain in America by Restaurants & Institutions Consumers’ Choice in Chains study.

In the Consumers’ Choice in Chains study, conducted by Restaurants & Institutions magazine (www.rimag.com), more than 3,100 consumers were asked to rate nearly 120 chain restaurants on eight customer satisfaction attributes: food quality, menu variety, value, service, atmosphere, cleanliness, reputation and convenience. Winners have been named in thirteen menu categories based on the scores given to each restaurant chain.

Now in its 27^th year, the Restaurants & Institutions Consumers’ Choice in Chains award is recognized as a key measure of success by restaurant chains across the country.

“The R&I’s Consumers’ Choice in Chains award is a people’s choice award that conveys to the industry and beyond, which restaurants have earned consistent business and guest loyalty, and why,” said Patricia Dailey, editor-in-chief of Restaurants & Institutions.

“This award is such an honor to us and it is nice to see that the fresh ingredients that we select, the effort we put into our dishes, the short wait times and the quality of our food and customer service being appreciated and recognized,” said James Walker, President of Baja Fresh Mexican Grill. “Of course earning this award is a team effort and we wouldn’t be here without our dedicated team members, who work hard for us every day.”

Baja Fresh is committed to making delicious and innovative, healthy Mexican food using the freshest trans-fat free ingredients. The restaurant chain continues to offer new and exciting menu items, while keeping flavors in line with traditional authentic Mexican cuisine. All food is made-to-order and prepared fresh.

Award winners will be honored in a ceremony on Aug. 13, 2007 at the Ritz-Carlton Half Moon Bay Resort in Half Moon Bay, Calif.

About Baja Fresh

Founded in 1990 and headquartered in Thousand Oaks, Calif., Baja Fresh operates and franchises 291 restaurants nationwide, all featuring its fresh Mexican-inspired food, made to order and served in a hurry. Learn more about Baja Fresh at www.bajafresh.com.

About Restaurants & Institutions

Restaurants & Institutions (www.rimag.com), named the 2005 Magazine of the Year by the American Society of Business Publication Editors, is one of the nation’s most respected and widely read foodservice magazines. It is a publication of Reed Business Information (www.reedbusiness.com), a leading provider of critical information and marketing solutions to business professionals, and a part of Reed Elsevier plc group, a world-leading publisher and information provider.

Restaurants & Institutions

Carole Widmayer, 630-288-8104

Associate Publisher, Director of Marketing

carole.widmayer@reedbusiness.com

www.rimag.com

or

Baja Fresh

Jerry Delucia, 1-805-495-4704

Director of Marketing

Jdelucia@bajafresh.com