Kettle(TM) Brand Bakes Pack Big Flavor in New 100-Calorie Pack

Kettle brand Bakes Potato Chips are now available in a 100 calorie single-serving size. (Photo: Business Wire).

SALEM, Ore.-- (BUSINESS WIRE) -- Kettle Foods is giving potato chips, America’s number one salty snack, a makeover with new 100-calorie bags of its award-winning Kettle? brand Bakes Lightly Salted Potato Chips.

Named “Best Chips” in Health Magazine’s May 2006 Best New Foods for Busy Women feature, Kettle? brand Bakes are made with real potato slices and no artificial ingredients, cholesterol, MSG or trans fats. The 100-calorie packs include a hearty handful of 18 chips, with all the flavor, but 65 percent less fat than regular potato chips.

“With Kettle? brand Bakes, snackers don’t have to compromise taste or calorie count when it comes to eating on the run,” said Michelle Peterman, vice president of marketing for Kettle Foods.

Demand for healthier, convenient snacking options increased significantly in the past year as more Americans seek healthier alternatives for snacking on the go, according to a recent study by Report Buyer.

Single-serving, .08 ounce bags of Kettle? brand Bakes Lightly Salted Potato Chips will be available January 1, 2008 in delis and grocery stores nationwide for $1.09 – $1.39.

About Kettle Foods

Founded in 1978, Oregon-based Kettle Foods is a privately owned company committed to producing great tasting, all-natural snacks with a caring commitment to its employees, craft and community. In doing so, it leads the industry as the No. 1 natural potato chip brand according to ACNielsen, with distribution throughout North America, Japan, Guam and Western Europe. Its manufacturing sites in Salem, Ore., Beloit, Wis. and Norwich, United Kingdom produce more than 20 flavors and four varieties of potato chip offerings, five flavors of tortilla chips and a variety of nut butters and trail mixes. The facility in Beloit, Wisconsin opened in 2007 becoming the first LEED? Gold certified food processing facility in U.S. Visit www.kettlefoods.com for more information.

Maxwell PR

Katy Ulloa, 503-231-3086

katy@maxwellpr.com