Z Trim Will Build on Successful Demonstrations at National Restaurant Show and Upcoming IFT Show

MUNDELEIN, Ill., June 2 /PRNewswire-FirstCall/ -- Interest generated by the demonstration of the Z Trim natural functional fiber ingredient across most of Heinz's "Heart Healthy" line of 1.5 ounce single-serving pouches of salad dressings during the National Restaurant Show in Chicago last week continues to result in the transference of the relevant sales leads from Z Trim to the marketing and sales department at Heinz.

"Food service operators seemed genuinely interested in the Heinz product, as well as our ingredient," said Rick Harris, vice president of sales and one of several Z Trim staffers demonstrating the samples at the booth during the NRA show in Chicago last week. "We look forward to responding to significant interest in our ingredient from the food manufacturers who attended the show, as well as assisting Heinz in expanding their food service market base for their products."

Z Trim's natural corn fiber ingredient also generated interest during the NRA when introduced as a functional ingredient in the formulation for a reduced fat lemon blueberry loaf, sold throughout the western regional network of retail stores of a national beverage chain. A 136 gram serving of the loaf contains just 10 total grams of fat, and 80 total calories from fat, and zero trans fats. More details concerning nutritionals are available at http://www.starbucks.com/retail/nutrition_food_detail.asp?selProducts=%7B1ACFC CB7%2DF9A7%2D43A7%2D9DDA%2D0B9A7AB59595%7D&store=559&foodZone=53.

"As we work with the food industry to develop a variety of uses for our highly versatile functional fiber ingredients and blends, we look forward to serving their needs as a dedicated solutions provider and partner," said Z Trim president Steve Cohen.

The company recently began formulating their Z Trim ingredient without use of soy lecithin or sodium benzoate in order to further advance its appeal as a natural ingredient.

ABOUT Z TRIM(R)

Z Trim, http://www.ztrim.com, is a natural, functional food ingredient and emulsifier made from the hulls of corn. Because Z Trim is non-caloric, replacement of added fats with Z Trim can achieve up to 80% calorie reduction in many foods without negatively affecting taste or texture, and can substantially reduce harmful trans and saturated fats found in many foods. Z Trim is a versatile product that can serve as a fat replacement, thickening agent or emulsifier with texturization, binding, shaping, suspension, water control and pH balance attributes. Z Trim has wide application in dairy products, dressings, dips, sauces, baked goods, processed meats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk shakes and many other foods.

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Other factors, which could materially affect such forward-looking statements, can be found in our filings with the Securities and Exchange Commission at http://www.sec.gov, including risk factors relating to material weaknesses in internal control over financial reporting, our history of operating losses, lack thus far of significant market acceptance of our products, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Contact: Phil Versten Voice: 847-549-6002 Email: phil.versten @ ztrim.com

Z Trim

CONTACT: Phil Versten of Z Trim, +1-847-549-6002, phil.versten@ztrim.com

Web site: http://www.ztrim.com/