Krispy Kreme's Entire Menu: Zero Grams Trans Fat

WINSTON-SALEM, N.C., Jan. 7 /PRNewswire-FirstCall/ -- Krispy Kreme Doughnuts, Inc. announced today that all Krispy Kreme products sold in the United States have zero grams trans fat.

"Krispy Kreme's Research and Development team has worked diligently for quite some time to offer zero grams trans fat products that deliver the one-of-a-kind Krispy Kreme taste that people have loved for generations," said Stan Parker, Krispy Kreme's Senior Vice President of Marketing. "We've been piloting zero grams trans fat products across the country for the past several months and have received an overwhelmingly positive response."

Through the Friends of Krispy Kreme program, an online group of Krispy Kreme fans who receive special Krispy Kreme promotional offers and provide feedback on new Krispy Kreme products, the company knew that reducing trans fat from daily diets had been on their customers' minds. The initiative to transition the entire menu to zero grams trans fat demonstrates Krispy Kreme's commitment to its customers.

About Krispy Kreme

Krispy Kreme is a leading branded specialty retailer of premium quality sweet treats, including its signature Hot Original Glazed(TM) doughnut. Headquartered in Winston-Salem, NC, the company has offered the highest quality doughnuts and great tasting coffee since it was founded in 1937. Krispy Kreme is proud that for decades its Fundraising program has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in approximately 430 locations around the world. Visit us at http://www.KrispyKreme.com.

Information contained in this press release, other than historical information, should be considered forward-looking. Forward-looking statements are subject to various risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. Among the key factors that may have a direct bearing on Krispy Kreme's operating results, performance or financial condition are the outcome of pending governmental investigations and litigation, including governmental investigations by the United States Securities and Exchange Commission and the United States Attorney's Office for the Southern District of New York; potential indemnification obligations and limitations of our director and officer liability insurance; material weaknesses in our internal control over financial reporting; our ability to implement remedial measures necessary to improve our processes and procedures; negative publicity; significant changes in our management; our ability, and our dependence on the ability of our franchisees, to execute our and their business plans; our ability to implement our international growth strategy; currency, economic, political and other risks associated with our international operations; the price and availability of raw materials needed to produce doughnut mixes and other ingredients; compliance with governmental regulations relating to food products and franchising; our relationships with wholesale customers; our ability to protect our trademarks; restrictions on our operations and compliance with covenants contained in our secured credit facilities; changes in customer preferences and perceptions; risks associated with competition; and other factors discussed in Krispy Kreme's Annual Report on Form 10-K for fiscal 2007 and other periodic reports filed with the United States Securities and Exchange Commission.

Krispy Kreme Doughnuts, Inc.

CONTACT: Dana Hughens, +1-919-457-0749, dana.hughens@fleishman.com , for
Krispy Kreme Doughnuts, Inc.

Web site: http://www.KrispyKreme.com/