2008 Resolution: Try Living

NORTHFIELD, Ill., Jan. 3 /PRNewswire-FirstCall/ -- A New Year traditionally rings in a new list of diet and weight loss resolutions. However, more than 60 percent of Americans feel frustration when dieting, according to a new survey(1). Additionally, 77 percent say that they make sacrifices in their life in an effort to stick to their diet, such as spending less time with friends and family.

Conversely, losing weight and dropping pounds quickly is not the most desired outcome. The survey found that seven out of 10 Americans would feel better about themselves if they learned how to eat healthful foods as a way of life.

New South Beach Living(TM) Food Options

To help consumers eat healthier and manage their weight as part of their ongoing lifestyle, South Beach Living(TM) foods from Kraft, formally South Beach Diet(R) foods, is introducing 13 new menu options offering convenience and great taste. In January 2008, the new menu options listed below will join the line of more than 60 South Beach Living(TM) foods from Kraft.

South Beach Living(TM) Drink Mix

By leveraging the scale of Kraft's portfolio and the success of Crystal Light beverage, South Beach Living(TM) foods from Kraft now extends into the beverage aisle. South Beach Living(TM) Tide Me Over (TM) drink mixes are sugar free, low in sodium and contain 30 calories, five grams of fiber and three grams of protein per serving, which help to satisfy hunger between meals.

-- Natural Strawberry Banana Flavor -- Natural Tropical Breeze Flavor

South Beach Living(TM) Snack Packs

These portable, portion-controlled packs contain at least three grams of protein and are 160 calories or less per serving. The snacks are also low in sodium.

-- Dark Chocolate Covered Soynuts -- Energy Mix

South Beach Living(TM) Frozen Entrees NEW VARIETIES

These entrees offer generous portions of lean meats or poultry and crisp vegetables, all for 340 calories or less, 15 grams of protein and three grams of fiber per serving.

-- Meatloaf with Gravy -- Roasted Turkey -- Chicken Santa Fe Style Rice & Beans

South Beach Living(TM) Cereal

Both heart-healthy cereals contain zero grams of trans fat / saturated fat and zero mg. of cholesterol. The cereals are an excellent source of whole grain, with 31 grams of whole grain per serving and contain at least nine essential vitamins and minerals, seven grams of protein and eight grams of fiber per serving.

-- Vanilla Almond Crunch -- Strawberry Harvest Crunch

South Beach Living(TM) Granola Clusters

Both varieties of South Beach Living(TM) granola clusters include ingredients such as dried fruit, crunchy oats and almonds and are high in fiber with six grams per serving. The clusters also include six grams of protein per serving.

-- Mixed Berry -- Cherry Almond

South Beach Living(TM) foods from Kraft still offers the same convenient, nutritious and delicious foods based on the principles of The South Beach Diet -- protein, fiber, whole grains, vegetables and unsaturated fats like olive and canola oils.

"We expect that the name change to South Beach Living(TM) and the introduction of these innovative new products will help people adopt life-long healthy eating habits and help the brand continue on its growth trajectory," said Ryan Clark, Director of Marketing for South Beach Living(TM) foods.

The South Beach Diet(R) and Kraft

Kraft's alliance with The South Beach Diet gives consumers many choices when they are managing their weight and eating for life-long health and wellness. South Beach Living(TM) will continue to provide innovative offerings to help consumers eat and live better. For more information on the full product line, please visit http://www.southbeachlivingfoods.com. Kraft has been a leader in marketing products that help people eat and live better, offering a range of nutritious alternatives like fat-free and sugar-free products, as well as those that leverage emerging health and wellness trends. Kraft's product portfolio provides a broad range of options for consumers to choose different products for various eating occasions.

About Kraft Foods

Kraft Foods is one of the world's largest food and beverage companies. For more than 100 years, we've offered consumers delicious and wholesome foods that fit the way they live. Millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands. Whether it's breakfast, lunch, dinner or a snack, consumers at home and on the go choose: Kraft cheeses, dinners and dressings; Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz crackers and chips, Philadelphia cream cheese, Milka and Cote d'Or chocolates, Planters nuts, Honey Bunches of Oats cereals, Jacobs, Gevalia and Maxwell House coffees; Capri Sun, Crystal Light and Tang refreshment beverages; and a growing range of South Beach Diet and better-for-you Sensible Solution options.

About The South Beach Diet

Preventive cardiologist Arthur Agatston, MD developed The South Beach Diet to help his patients whose weight and blood chemistries were not improving. His balanced approach to nutrition and weight management proved highly effective and later served as the basis for his first non-academic work, The South Beach Diet. Subsequent books published under The South Beach Diet title also became bestsellers, including: The South Beach Diet Cookbook (2004); The South Beach Diet Good Fats Good Carbs Guide (2004), The South Beach Quick & Easy Cookbook (2005), and The South Beach Diet Dining Guide (2005), The South Beach Diet Parties & Holidays Cookbook (2006). The South Beach Diet -- "Changing the Way America Eats" http://www.southbeachdiet.com

(1) New Year's Living Your Best Life Survey 2007 by Kraft South Beach Living(TM) foods from Kraft. The survey was conducted online in December 2007 with a random sample of 1,012 people ages 18+ across the country who are members of the CyberPulse(TM) Advisory Panel

Kraft Foods

CONTACT: Rachel Lukawski, +1-312-988-2371, rlukawski@webershandwick.com ,
for Kraft Foods; or Sydney Lindner of Kraft Foods, +1-608-285-6820,
sydney.lindner@kraft.com

Web site: http://www.southbeachdiet.com/