Fresh & Easy Wines Receive 63 Awards

EL SEGUNDO, Calif., July 9 /PRNewswire/ -- Fresh & Easy Neighborhood Market wines have received 63 awards in less than six months. More than half of Fresh & Easy's 65 specially selected wines have received awards, including a Best in Show, 90 Parker Points and Platinum Medals. Most award winning wines are priced under $10, including two which retail for only $1.99 in California and $2.99 in Arizona and Nevada.

A few notable wine awards include: -- 2008 San Francisco International Wine Competition -- Big Kahuna Cabernet Shiraz, Bronze Medal Winner, $1.99 in California / $2.99 in Arizona and Nevada -- Boro Hills Sauvignon Blanc, Silver Medal Winner, $9.99 -- Vista Point Chardonnay, Bronze Medal Winner, $1.99 in California / $2.99 in Arizona and Nevada -- 2008 San Francisco Wine Chronicle Competition -- Hilltown Vineyards Merlot, Bronze Medal Winner, $6.99 -- Jerry Mead's New World International Wine Competition, 2008 -- Hilltown Vineyards Pinot Noir, Gold Medal Winner, $8.99 in California / $9.49 in Arizona and Nevada -- Critics Challenge International Wine Competition, 2008 -- The Deux Rhone Chateauneuf-du-Pape, Platinum Medal Winner and Best In Show, $18.99

"We believe our customers should not have to compromise on quality simply because they don't want to spend a lot on wine. We are proud to offer extremely high-caliber, award-winning wines at incredible prices," said Simon Uwins, Fresh & Easy Chief Marketing Officer.

Fresh & Easy works directly with a Master of Wine to develop most of the company's 65 specially selected wines. Masters of Wine are highly regarded throughout the industry as extensively trained wine experts, and there are only 251 in the world.

At Fresh & Easy, wines are shelved according to grape varietals instead of region, and all Fresh & Easy specially selected wines contain labels that give their customers useful information regarding the source of the grapes, food pairing ideas, wine style and storage details.

About Fresh & Easy Neighborhood Market

Fresh & Easy currently has 64 grocery markets open throughout Southern California and in Nevada and Arizona. The company is a subsidiary of U.K.-based Tesco, one of the world's largest international retailers, which has invested $2 billion over five years in Fresh & Easy.

Fresh & Easy's private brand has no artificial colors or flavors, no added trans fats, and only uses preservatives where absolutely necessary. The company also offers a range of national brands and authentic products. All food is delivered daily and date coded so customers know it is fresh.

More information regarding Fresh & Easy Neighborhood Market can be found at http://www.freshandeasy.com.

Fresh & Easy Neighborhood Market

CONTACT: Brendan Wonnacott, +1-916-554-3466, cell, +1-310-384-3833, for
Fresh & Easy Neighborhood Market

Web site: http://www.freshandeasy.com/