Calling All Hydrox(R) Cookie People: Tell Us Your Story!

BATTLE CREEK, Mich., June 27 /PRNewswire-FirstCall/ -- Are you a Hydrox(R) cookie person? Kellogg Company today announced plans to thank some of the most devoted fans of the first creme-filled chocolate sandwich cookie. A contest launching Monday, June 30th invites them to share their stories and photos depicting why they are America's biggest Hydrox cookie fans. Information on entering the contest and the official rules will available on June 30th at Hydroxcookies.com.

Three Hydrox cookie enthusiasts will each win a grand prize including a six-month supply of Hydrox cookies and a trip for two to New York City. Winners will be the special guests at an exclusive 100th anniversary celebration and will be among the first to taste the newly released cookies. They will also win the chance to attend a closing bell ringing ceremony at the New York Stock Exchange.

Contest entries will be accepted from June 30 until July 14, 2008. No purchase is necessary and entry submission is free. Contest is open only to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older and is void where prohibited. Winning essays and photographs will be posted at Hydroxcookies.com.

Hydrox(R) cookies, the first, creme-filled chocolate sandwich cookie originally introduced in 1908 by the Sunshine Biscuit Company, are returning to retailers nationwide for a limited time this summer. This unique reintroduction by Kellogg Company, the brand's current owner, comes in response to impassioned consumer demand and in honor of the cookie's 100th anniversary this year.

The limited edition 100th anniversary Hydrox cookies will follow the original, beloved Hydrox cookie recipe with zero grams trans fat per serving. The cookies will be available nationally beginning in late August at the suggested retail price of $3.14 for a 14 oz. package for a limited time until supplies last.

(R), (TM), (C) 2008 Kellogg NA Co.

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's Web site at www.kelloggcompany.com.

Kellogg Company

CONTACT: Samara Farber Mormar of Hunter PR, +1-212-679-6600 X251,
smormar@hunterpr.com ; or Thuy-An Wilkins of Kellogg Company,
+1-269-961-3799, media.hotline@kellogg.com

Web site: http://www.kelloggcompany.com/
http://Hydroxcookies.com/