Refreshment Services, Inc. Launches Celsius

DELRAY BEACH, FL -- (MARKET WIRE) -- 06/05/08 -- Celsius Holdings, Inc. (OTCBB: CSUH) announced today their distribution partnership with Refreshment Services, Inc. ("RSI"). Celsius?, the original, great tasting calorie burner, a healthier choice that has been clinically tested and shown to burn calories by raising metabolism for over a 3 hour period, now has distribution in additional portions of Illinois, Iowa, Indiana, and Missouri.

"We are looking forward to the opportunity to bring on a unique brand like Celsius for our customers across the Midwest. We are excited about its blend of ingredients and vitamins along with no sugar and no high fructose corn syrup, yet Celsius still delivers great taste and burns calories. We believe Celsius can be a solid addition to our already strong portfolio of brands," said Brett Duncan, VP of Retail Sales for RSI.

James Shaw, Regional Director of the Midwest Operations for Celsius, added, "RSI is well known for their commitment to customer service and have been building soft drink brands for over 50 years. In addition to being in just about every account imaginable, RSI's relationship with its customers is second to none. They know how to execute in every channel of trade. We are excited to be working with such a strong distributor."

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) manufactures Celsius through its wholly-owned operating subsidiary, Celsius, Inc. Celsius, Inc. is quickly gaining attention in the emerging $36 billion functional food and beverage industry, as the creator of the negative calorie beverage category and as a pioneer and leader in developing healthier beverage choices. Celsius, Inc. is building unique distribution strategies to gain broad penetration in all channels serving its consumer targets in all geographies. The continued mission of Celsius, Inc. is to create healthy refreshment through science and innovation and growth through passion and integrity. Celsius is available through multiple channels including grocery, drug, convenience stores, gyms and nutrition stores. Celsius is proudly carried by fine establishments such as Walgreens, CVS, HEB, Krogers, Vitamin Shoppe, Raleys, QFC, Hi-Health, Hannaford Supermarkets, Heinens, Sweetbay Supermarkets, Meijer, Discount Drug Mart, King Soopers, Dillions, Fry's, Smiths, Demoulas Market Baskets, Bristol Farms and Central Markets. For more information about Celsius and Celsius, Inc., please visit http://www.celsius.com. For investor information, please visit https://www.celsius.com/11-5_Investor_Info.htm.

About Celsius?

Celsius is the original, great tasting calorie burning beverage. It is a dietary supplement that in multiple clinical studies has been shown to burn calories by raising metabolism for 3 hours. In the most recent study conducted at the University of Oklahoma and released at the International Society of Sports Nutrition, Celsius was shown to burn more than 100 calories. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in many drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fats, and it has very little sodium. Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale.

Forward-Looking Statements

This press release may contain statements, which are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations, financial position or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. You should not rely on forward-looking statements because Celsius Holdings' actual results may differ materially from those indicated by these forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations effecting our business, and other risks and uncertainties discussed in the reports Celsius Holdings files from time to time with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.

Contact Info:
Media: Shep Doniger
561 637 5750
sdoniger@bdcginc.com

Celsius Holdings, Inc.:
Jan Norelid
866 4-celsius
jnorelid@celsius.com

Investor Information:
Jan Norelid
561 276 2239
investor@celsius.com