Fresh & Easy Mashed Potatoes 3 Millionth Kitchen Product

EL SEGUNDO, Calif., May 29 /PRNewswire/ -- Fresh & Easy Neighborhood Market's Kitchen today produced its 3 millionth product, a 17 ounce package of fresh&easy Mashed Potatoes, which retails for $1.99 and is made using only potatoes, milk, butter, cream, salt and pepper, without additives or preservatives. All fresh&easy products contain no added trans fats, no artificial colors or flavors and only use preservatives when absolutely necessary.

Fresh & Easy recently announced plans to add over 250 new fresh&easy brand products to its stores over the next several months, based on positive customer feedback. Today Fresh & Easy will begin offering 23 of these new kitchen products in its stores, including Shepard's Pie, Ratatouille, Meatloaf Dinner, Braised Beef and Chicken Breast Marsala. These recipes were developed by Fresh & Easy's own Chef, Mike Ainslie, who prior to joining the company worked with award-winning restaurants and hotels.

"Our delicious kitchen products continue to be very popular with our customers," said Fresh & Easy's Chef Mike. "Fresh & Easy's wholesome products are made like you would make at home, and are well priced so everyone can afford dishes -- like Linguini Carbonara and Carrot Ginger Soup -- prepared fresh without additives and preservatives."

Fresh & Easy has 61 stores open in Southern California, Arizona and Nevada and will open its 62nd store on July 2nd in Manhattan Beach, California.

About Fresh & Easy Neighborhood Market

At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, prepared meals and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at everyday low prices.

Each store employs approximately 20 to 30 people. All Fresh & Easy employees work a minimum of 20 hours per week, which ensures everyone is eligible for comprehensive and affordable health care. Entry-level positions start at $10 an hour in California, with similarly competitive salaries in other states, and offer a quarterly bonus of up to 10%.

More information regarding Fresh & Easy Neighborhood Market can be found at http://www.freshandeasy.com.

Fresh & Easy Neighborhood Market

CONTACT: Brendan Wonnacott, +1-916-554-3466, or cell, +1-310-384-3833, for
Fresh & Easy Neighborhood Market

Web site: http://www.freshandeasy.com/