Figamajigs Nominated for 2007 Product of the Year

PETALUMA, Calif.-- (BUSINESS WIRE) -- Mel Lefer, Founder and President of Melzy Enterprises, is proud to announce that Professional Candy Buyer has nominated the company's premier product, Figamajigs, for Product of the Year 2007 in the Chocolate Category. The winners of Product of the Year for 2007 in their respective categories will be announced in Tampa, Florida, in September 2008 at the National Confectionery Sales Association Candy Hall of Fame Inductions.

A healthy, delicious, guilt-free way to enjoy chocolate, Figamajigs Bars and Bites are crafted from all natural ingredients, including figs, cocoa and premium dark chocolate. Low in fat and high in fiber with zero hydrogenated oils or trans fats, Figamajigs just won Shape magazine's First Annual Healthy Snack Award (December 2007).

“Creating Figamajigs was a true labor of love,” said Lefer. “We're just thrilled to have this brainstorm of mine garner all this wonderful attention. They said it couldn't be done, but the term ‘healthy candy' is no longer an oxymoron, thanks to Figamajigs.”

A great example of necessity being the mother of invention, former restaurateur Lefer was forced to radically change his indulgent lifestyle when he suffered a massive heart attack that left him in the intensive care unit for weeks. Change he did, but unable to shake his life-long sweet tooth, Mel set his sights on creating an alternative snack - something he could truly enjoy without paying a high price health-wise. “I'm glad I stuck around long enough to make this contribution to the world of snackers,” added Lefer, who is now a colleague of world-renowned expert on heart disease, Dr. Dean Ornish.

Recently featured in Bicycling, Business 2.0, Forbes, Good Housekeeping, Men's Health, Prevention and Women's Health magazines, Figamajigs Bites flavors include Candy Coated, Mint, Mint Candy and Original. Bars flavors include Almond, Raspberry, Mint and Original. Bites in bulk for bins are also available in Assorted Candy Coated and Original flavors.

Figamajigs are available online at figamajigs.com and in select Whole Foods markets, as well as over 150 grocery and specialty stores throughout California and the nation. Most recently, Figamajigs was picked up by over 1400 Target stores nationwide as a featured product in the retail giant's health and beauty section.

For more information, visit figamajigs.com.

Keyword Tags:

chocolate, healthy snacks, figs

Figamajigs

Matt Lefer, 408-368-1284

matt@figamajigs.com