QSR Magazine Investigates the Future of High Fructose Corn Syrup

DURHAM, N.C.-- (BUSINESS WIRE) -- QSR Magazine, a business-to-business publication for foodservice executives and operators, announced today the cover story of its May issue. “The Truth About High Fructose Corn Syrup” investigates the possibility of high fructose corn syrup (HFCS) becoming the next ingredient banned from menus. HFCS is found in a myriad of products and has garnered considerable media attention for its perceived health risks, especially with regard to fast food nutrition.

"It is QSR's mission to keep our readers abreast of any movement or trend that might impact their businesses. Consumers are beginning to talk about high fructose corn syrup so we felt it important to be the first foodservice trade publication to provide a balanced look at the ingredient and its use," says Sherri Daye Scott, editor of QSR. "The consumer media is looking for the next trans fat story. Our readers need to be educated so that they can make informed decisions and provide their customers with fact-based information."

Despite efforts to prove the product's safety, concerns about high fructose corn syrup's suspected ties with obesity and type-2 diabetes continue to mount. As a result, a handful of restaurants, still feeling the sting of the trans fat backlash, are already taking offensive action. Those closest to the sweetener, however, say there's nothing to be afraid of since sugar and high fructose corn syrup are nearly chemically identical.

QSR Magazine's May issue will be the largest issue to date, at 160 pages. The cover article will include:

- A Q&A with Rusty Coco, co-founder of Jason's Deli, on why his brand is working to remove high fructose corn syrup from its menu.

- A Q&A with HFCS expert and scientist John White on HFCS properties and its impact on the body.

- A Q&A with the creators of the documentary King Corn, Curt Ellis and Ian Cheney, about what they learned about HFCS during their filming.

- A feature look at where groups like the American Beverage Association, the Corn Refiners Association, and the Center for Science in the Public Interest stand on the prevalence of HFCS in today's food supply.

QSR Magazine

QSR Magazine and its web site QSRmagazine.com are the leading sources of news and information about the $180+ billion quick-service industry. For more than 10 years, QSR has defined this market, which includes traditional fast food, fast-casual dining, coffee, snacks, full-service takeaway, concessions, convenience stores, and related segments of the foodservice industry. It is the magazine's mission to report and analyze current trends in the restaurant industry, work to enhance the positive impact of diversity on this market, and improve the quick-service restaurant industry as a whole.

Release Summary:

QSR Magazine's May issue looks in depth at high fructose corn syrup, the next fast food ingredient to come under scrutiny following trans fats.

QSR Magazine

Kevin Donaldson, 919-489-1916, ext. 138

kevin@qsrmagazine.com

www.qsrmagazine.com