Tribe Mediterranean Foods Introduces All Natural 4/2oz Classic and Garlic Hummus Snackers in a 'Grab & Go' Configuration

TAUNTON, Mass., Feb. 8 /PRNewswire/ -- Tribe Mediterranean Foods, a leading trendsetter in the rapidly growing Mediterranean food category and creators of America's favorite hummus, introduces Tribe All Natural 2oz Snackers in a 4 pack configuration for retail grocery. Available at food service (for vending machines, school lunch and food service programs), the 2oz Hummus Snackers are conveniently packaged in a 4-pack to be merchandised in a grocery store's hummus section. Tribe is launching the two most popular hummus flavors, classic & garlic, in this new configuration, each to be in their own 4-pack sell unit!

(Photo: http://www.newscom.com/cgi-bin/prnh/20080208/NEF028 )

Unlike other hummus products, Tribe's Hummus Snackers are preservative and gluten free and have an industry leading shelf life of 90 days. The 4/2oz package will retail for an MSRP of $2.99, which is line priced with their most popular 8oz hummus product line.

Americans love to snack, according the International Deli-Dairy-Bakery Association (IDDBA). The IDDBA estimates that nearly 90% of Americans indulge in a snack on any given day, compared with only 75% who eat breakfast and 88% who eat lunch. For most people, the major barrier to sit down meals and healthy eating is lack of time.

Consumers are looking for healthier 'on the run' snack fare and it's a trend that will continue to grow. According to a report published by Packaged Facts, a division of MarketResearch.com, one of the hottest growth categories in the past year has been in healthy snacks, from sugar-free candy to trail mix. Success with products like these has shown major snack food producers that consumers do want healthy choices, and marketers are responding with a wider range of healthier products such as dried fruit, yogurt cups, and food bars.

"Consumers continue to search for healthy, filling snacks that taste great and are easy to consume on the run. Since the 2oz portion is a perfect 'on the go' snack size, Tribe Snackers are great for a school lunch, an in between meal snack or while driving in the car," said Rick Schaffer, VP of Sales and Marketing for Tribe Mediterranean Foods. "Tribe Hummus 2oz Snackers provide consumers with a delicious and healthy snacking alternative in convenient, easy-to-open and use package, which are perfect for all 'on the run,' snacking occasions."

All Tribe Hummus is non-dairy, trans-fat free, cholesterol-free and contains no hydrogenated oils or saturated fats. In addition, Tribe Hummus appeals to a variety of consumers as it is vegan friendly and Certified OU Kosher. All Tribe hummus products undergo the most stringent quality assurance procedures in the industry. Tribe distributes nationally to retailers, wholesalers and foodservice establishments throughout the U.S., Canada and Mexico.

About Tribe Mediterranean Foods

Based in Taunton, Massachusetts, Tribe Mediterranean Foods is the largest independent creator and distributor of a highly popular line of Mediterranean food products that includes several flavors of hummus, tabouli and baba ganoush. Known for their flavorful and healthy qualities, Mediterranean foods have taken the United States by storm thanks, in large part, to the Tribe brand. In 1994 Tribe became category leader of hummus in America, and is largely responsible for the more than tenfold increase of U.S. hummus sales through 1997. As a result, Tribe's products are prominently displayed on store shelves from coast to coast throughout North America.

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