Woman's Day Presents the 5th Annual 'Red Dress Awards' Honoring Women Who Are Leaders in the Fight Against Heart Disease

NEW YORK, Jan. 30 /PRNewswire/ -- Woman's Day magazine's 5th Annual Red Dress Awards will kick off American Heart Month by honoring four women who have made significant contributions to the fight against heart disease, the number one killer of women today.

The Insider's Lara Spencer will emcee the event on Thursday, January 31st at the Stone Rose Lounge in New York City. Actress Allison Janney (West Wing, Juno) will receive a Red Heart Award for her efforts in raising heart health awareness. Six-time Grammy award-winner and heart disease survivor Toni Braxton will debut an exclusive Campbell's Red Dress designed by Lisa Perry in support of the American Heart Association's Go Red For Women campaign.

"Heart disease continues to be a silent killer today - one in three women will develop some form of the disease, yet many women of all ages are still unaware they are at serious risk," said Jane Chesnutt, Editor-in-Chief of Woman's Day. "We, at Woman's Day, are proud to honor exceptional pioneers in the field of cardiovascular health for bringing much needed awareness towards this preventable disease."

The 2008 Woman's Day Red Dress Award recipients are: -- Denise Austin: As a true fitness pioneer, Denise Austin has been motivating women to get moving for more than 25 years. She has shown us not only how to fit exercise into our lives, but how to make it fun. A member of the President's Council on Physical Fitness and Sports, Austin has starred in more than 70 workout videos and DVD's, and hosted fitness programs on ESPN and Lifetime TV. -- Wanda K. Jones, Dr. P.H.: As Deputy Assistant Secretary for Health in the U.S. Department of Health and Human Services, and Director of the Office on Women's Health, Wanda Jones is devoted to making sure gender differences aren't overlooked- especially when it comes to heart disease. Since the mid-1990's, she has worked with government leaders to address heart disease in women, and she was instrumental in the creation of the National Heart, Lung, and Blood Institute's (NHLBI) Heart Truth campaign in 2002. -- Fern Mallis: Senior Vice President of IMG Fashion, Fern Mallis, was key in launching the Red Dress Collection Show at Mercedes-Benz Fashion Week in New York- the signature event for the NHLBI's Heart Truth campaign. She has been a passionate supporter of the show since its inception 5 years ago, and has helped recruit renowned designed to create red dresses for the celebrity models. The red dress is now recognized as the universal symbol for women and heart disease. -- Jennifer Mieres, M.D.: President-elect of the American Society for Nuclear Cardiology and co-author of Heart Smart for Black Women and Latinas, Jennifer Mieres is the lead investigator for the WOMEN study of heart disease screening tests. An active member of the American Heart Association and an Emmy Award-nominated producer for the PBS documentary A Woman's Heart, she is also an associate professor at New York University School of Medicine, as well as a member of Woman's Day's heart-health advisory Board.

Honorees will be featured in the March 4 issue of Woman's Day, on newsstands February 12.

Sponsors for the event are: Bayer Healthcare (platinum level), Campbell Soup Company, Triscuit and Walgreens.

About Woman's Day

Published by Hachette Filipacchi Media U.S., Woman's Day is the trusted resource for nearly 23 million women who want to "have it all" in their daily lives. From looking and feeling their best, to creating a loving home -Woman's Day meets the essential needs of women who want to live well every day. Publishing 17 issues each year, the magazine inspires women with information they can use to enhance the quality of their days, and ultimately, the quality of their lives. Hachette Filipacchi Media U.S., Inc., is the New York- headquartered subsidiary of Hachette Filipacchi Medias S.A., a wholly owned subsidiary of Lagardere SCA. The Woman's Day web site address is www.womansday.com.

About Bayer Consumer Care

The Consumer Care Division of Bayer HealthCare LLC, is headquartered in Morristown, N.J. Bayer's Consumer Care Division is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer(R) Aspirin, Aleve(R), Alka- Seltzer Plus(R), Bactine(R), Citracal(R), RID(R), Phillips'(R) Milk of Magnesia, Midol(R), Alka-Seltzer(R), One-A-Day(R) and Flintstones(TM) vitamins.

About Campbell Soup Company

Campbell Soup Company is a Proud National Supporter of the American Heart Association's Go Red For Women Movement and has pledged a multi-year commitment to raise more than $1.8 million to support the cause. More than 60 Campbell products meet the government criteria for "healthy" foods and display the American Heart Association's heart-check mark. These include 24 Campbell's(R) Healthy Request(R) soups, which have added a one-of-a-kind lower sodium natural sea salt to deliver great taste with up to 50% less sodium than their original counterparts; V8(R) and V8 V-Fusion(R) 100% juices; new Prego(R) Heart Smart Italian Sauces; Pepperidge Farm(R) whole grain breads and Swanson(R) Chunk Chicken. For more information on Campbell's commitment to heart health, visit www.goredwithcampbells.com.

About Walgreens

Walgreens is the nation's largest drugstore chain with fiscal 2007 sales of $ 53.8 billion. The company operates 6,148 stores in 49 states and Puerto Rico. Walgreens is expanding its patient-first health care services beyond traditional pharmacy through Walgreens Health Services, its managed care division, and Take Care Health Systems, a wholly owned subsidiary that manages 136 convenient care clinics at drugstores. Walgreens Health Services assists pharmacy patients and prescription drug and medical plans through Walgreens Health Initiatives Inc. (a pharmacy benefit manager), Walgreens Mail Service Inc., Walgreens Home Care Inc. and Walgreens Specialty Pharmacy LLC.

About Triscuit

Kraft Foods, the maker of Triscuit crackers, is a proud sponsor of the Woman's Day Red Dress Awards. Triscuit crackers are a great way to help incorporate whole grains into your diet. They are baked with 100 percent whole grain and contain zero grams of trans fat per serving. Nutritionists recommend eating at least 3 one-ounce equivalents of whole grain products per day (about 16g whole grain per serving, or at least 48g per day). Just one serving of Original Triscuit crackers provides 22 grams of whole grain, approximately 45 percent of the minimum daily amount that nutritionists recommend. There are now nine varieties of Triscuit crackers and they all have the same benefit - helping to add whole grains to your diet in a sensible, flavorful way. For more information on Triscuit, log on to www.triscuit.com .

Hachette Filipacchi Media U.S.

CONTACT: Jill Simmons, Woman's Day, +1-212-767-6062, jsimmons@hfmus.com

Web site: http://www.womansday.com/
http://www.goredwithcampbells.com/
http://www.triscuit.com/