Fresh & Easy Introduces Additional Family-Sized Products

Six larger prepared meals - serving four for just $8 - hit shelves today

EL SEGUNDO, Calif., March 18 /PRNewswire/ -- In response to customers trying to feed their families on a budget, Fresh & Easy Neighborhood Market today launched six new prepared meals which feed a family of four for only eight dollars. Over the next several months Fresh & Easy will introduce additional larger sized products to meet growing customer demand.

Earlier this year, following increased customer interest, Fresh & Easy added bigger packs to stores including diapers, laundry detergent, produce, and cereals. The company plans to introduce family-sized egg cartons (eighteen eggs), a jumbo-sized fresh pizza, larger packs of fish, and family-sized snacks and hot dogs.

"Customers are telling us they are looking for larger sizes to feed their families on a budget. Our kitchen products have been very popular - like our chicken alfredo and macaroni & cheese - so we are introducing portions that are large enough to feed a family of four for only $8," said Simon Uwins, chief marketing officer. "As always, we will continue to listen to our customers and respond accordingly."

Fresh & Easy's new family-sized meals introduced today include:

    --  Lasagna with Meat Sauce, 44 oz.
    --  Chicken & Broccoli Pasta Alfredo, 40 oz.
    --  Spaghetti with Turkey Meatballs, 45 oz.
    --  Chicken Teriyaki with Rice & Vegetables, 45 oz.
    --  Chicken & Bacon Macaroni & Cheese, 40 oz.
    --  Chicken Burritos with Green and Red Sauce, 40 oz.

    

Fresh & Easy's kitchen products are developed by a team headed by Chef Mike Ainslie and are prepared fresh daily. All Fresh & Easy products contain no artificial colors or flavors, no added trans fats and only use preservatives when absolutely necessary.

More information regarding Fresh & Easy Neighborhood Market can be found at www.freshandeasy.com.

Fresh & Easy

CONTACT: Brendan Wonnacott, +1-916-554-3466, Cell, +1-310-384-3833, for
Fresh & Easy

Web site: http://www.freshandeasy.com/