Cooking & Baking Sticks Taste and Bake Like Butter With 50% Less Saturated Fat

Former Butter Lovers Jamie and Bobby Deen Change Their Baking Ways

ENGLEWOOD CLIFFS, N.J., March 23 /PRNewswire/ -- Butter has long been the gold standard in baking - until now. Introducing I Can't Believe It's Not Butter!(R) Cooking & Baking sticks. They taste and bake just like butter but have 50% less saturated fat. Even Southern chefs Jamie and Bobby Deen agree that the new I Can't Believe It's Not Butter!(R) Cooking & Baking sticks perform as well as butter in their favorite recipes.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090323/NY86978LOGO )

"Butter has been a mainstay in many of our family's favorite recipes, so you can imagine how skeptical we were of trying something new," said the Deen Brothers, authors of "Y'all Come Eat" and part of the celebrated Southern-cooking Deen Family. "But after using and tasting I Can't Believe It's Not Butter!(R) Cooking & Baking sticks in our favorite recipes, we were converted!"

In the past, there was little regard for saturated fat and cholesterol in homemade recipes. But today's consumers seek better options. I Can't Believe It's Not Butter!(R) Cooking & Baking sticks are a better nutrition choice because they are made with a blend of nutritious oils(i) so they have 50% less saturated fat than butter, zero grams trans fat per serving(ii) and no cholesterol. They also provide an excellent source of omega-3 ALA(i) and because they taste and bake just like butter, Americans can be sure that their best-loved recipes will turn out better than ever.

The Deen Brothers are challenging Americans to "Bake It To Believe It" for themselves and are offering a money-back guarantee(iii) if people don't agree that I Can't Believe It's Not Butter!(R) Cooking & Baking sticks taste and bake like butter in their favorite recipes. To find out more about the offer, which begins March 15, 2009 and ends June 30, 2009, consumers can log on to www.BakeItToBelieveIt.com. Once inside consumers can explore Jamie and Bobby Deen's virtual kitchen, explore new mouthwatering recipes and even bake with the Deen Brothers for a chance to win great prizes.(iv)

The new sticks are available at retailers nationwide; the suggested retail price is $2.99. For further product information, images, recipes and more, go to

http://newsroom.mbooth.com/ICBINB/MediaGallery/main.php

About Unilever

Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.

In the United States, the portfolio includes major brand icons such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 14,000 people in both the United States and Puerto Rico - generating nearly $11 billion in sales in 2007. For more information, visit www.unileverusa.com.

(i) 79% vegetable oil spread. Excellent source of Omega 3 ALA from soybean and canola oils. Contains 500mg of Omega 3 ALA per serving which provides 38% of the daily value of ALA (1300mg).

(ii) Contains 11g fat (3.5g sat. fat, 0g trans fat) per serving.

(iii) For terms and conditions, go to www.BakeItToBelieveIt.com.

(iv) No purchase necessary. For Official Rules, visit www.BakeItToBelieveIt.com. Sweepstakes ends May 15, 2009.

Contact: Kristen Ryan M Booth & Associates 212-539-3225 kristenr@mbooth.com

Photo: http://www.newscom.com/cgi-bin/prnh/20090323/NY86978LOGO
http://photoarchive.ap.org
AP PhotoExpress Network: PRN 7
PRN Photo Desk, photodesk@prnewswire.com Unilever

CONTACT: Kristen Ryan, M Booth & Associates, +1-212-539-3225,
kristenr@mbooth.com

Web site: http://www.unileverusa.com/