Steamed bao are a major “fast” food enjoyed throughout China, yet still unknown and untapped by most Americans. The situation is changing now with Brust Cost opening the first “bao shop” in America.
With great hopes in these small buns, Cost has mold Wow Bao into an American version of A Chinese street side stand with the following features of Curiosity, Diversity, Qual?ity, Portable and Affordable.
Curiosity:
Bao is a traditional snack meaning “steamed bun”. The tiny, hand-formed white dough is typically stuffed with barbequed pork, then steamed for about ten minutes. Hot, fresh and on the cheap, Bruce Cost timely put out this fast casual Asian concept to satiate Americans’ willingness to seek novelty and more and more daring appetites.
Diversity:
Six kinds of bao are offered, including barbecued pork, kung pao chicken, green vegeta?ble, Thai curry made from a yellow curry paste.
They are steamed to order and come either solo, or in convenient six-packs. Some fans, drive in weekly from Blencoe to get their fix.
Quality:
Cost may have doubts how his bao will be received, but not about the dough he’s using, which he says is much better than the crumbly ones generally found gumming up the baozi in U.S. Chinatowns.
Portable:
Bao can be both stored and reheated.
The bao are a thoroughly cooked product, safe refrigerated for 2 days.
Affordable:
None of the dishes on the menu is over $5.
In a word, Wow Bao is absolutely not romantic, not suitable for groups, may not be good for kids and cannot make reservations, but it offers prompt seating, hot and fresh food and allows customer s to eat in an open casual environ?ment. That’s why customers love it!
http://wowbao.com