Five Formulas Lead To A Successful Conversion Of Mama Fu’s Asian House (2/2)

Such details are meant to amuse and entertain the clientele because, as one manager describes it, “laughter is the theme of the restaurant.” From each unit’s bold color scheme of red, gold and purple to the custom-designed artwork that includes the word “laughter” in five languages and the 1980s rock-and-roll music, Mama Fu’s buzzes with a high-energy atmosphere. The managers of Mama Fu claim that there is no logical connection between the 1980s music and running restaurant and they are not “serious” restaurateurs. But the fact is that with laughter and good mood, customers have greater appetite to eat and consequently, are more willing to pay the check or make a re-visit, which undoubtedly contributes to the laughter of Mama Fu’s managers. http://www.mamafus.com