All Asia Food Expo Update

First Super-Premium Green Tea-Based Liqueur in U.S. To be Showcased at All Asia Food Expo in New York Suntory International and Allied Domecq Spirits, North America announced today they will roll out ZENTM Green Tea Liqueur nationwide, including the All Asia Food Expo in New York City in September. ZEN Green Tea Liqueur, a unique blend of the finest Japanese green tea leaves, premium herbs and natural flavors, is the first superpremium green tea liqueur ever introduced in America. With this new super-premium liqueur, Suntory and Allied Domecq are set to create a new spirits category in the U.S. One of the world’s leading wine and spirits companies, Suntory has gained prominence in the American market with the recent success of its YAMAZAKI Single Malt Whisky and the perennial consumer interest in Midori melon liqueur. “Green tea is one of the hottest drinks in America today,” said Shin Adachi, vice president, sales and marketing, Suntory International Corp. In recent years, green tea has crossed over from “Asian specialty” to the mainstream, with green tea products from soft drinks to tea bags sold by major brands. U.S. green tea sales grew 24 percent in 2004, according to Japanese Food Trade News. Suntory and Allied Domecq plan to market ZEN through upscale bars, lounges and restaurants across the U.S. Suntory has already been marketing several green tea liqueurs in Japan, but developed ZEN especially for the U.S. market and tailored it to suit the Ameri-can palate. Celebrating Asian Health and Beauty Hibiscus is NEW for 2005 at All Asia Food Expo New York & Los Angeles. Hibiscus highlights exciting new healthy products, nutritional supplements, and beauty care products for today’s Asian family. As a special feature of All Asia Food, business owners can now see these exciting new products at one place/one time to further enhance their menus, shelf healthy high-demand products, or develop new customers. From skin creams to dietary supplements, Hibiscus offers All Asia Food buyers and suppliers a place to meet and generate new business opportunities. For more information please visit: www.allasiafood.com or call 207-842-5583. CHEF ANTHONY BOURDAIN to Keynote for All Asia Expo in New York An expert on ethnic cuisine and global kitchen cultures, Bourdain says, “The fantastic mix of order and chaos demands a rigid hierarchy and a sacrosanct code of conduct, where punctuality, loyalty, team work and discipline are key to producing consistently good food.” Attendees will hear from? the candid and? humorous?bestselling author and world?chef on how to improve kitchen dynamics, build stronger teams and create amazing dishes! A book signing will follow. Uncovering the Mysteries of the New Food Pyramid The All Asia Food Expo New York invites all readers of Asian Restaurant News for lunch as a panel of experts including an FDA official, a top chef, a nutritionist, and a faculty member of the Culinary Institute of America interprets the new food pyramid. Attendees will learn how to adjust their menu and products to meet today’s nutritional demands while sampling delicious and nutritious options.