Experts' Viewpoints: More Than Just The Success of Asian Cuisine (3/3)

Offering Asian wines and beers from other Pan Asian cultures is a great thing to do. It also shares with the customer your pride in your culture. And it shows them you have made an effort. We offer Indian wines, but only if they are good. Wines should not be offered just because they are Indian or Asian, if they are of a certain minimum quality, they should make it to your restaurant menu. A restaurant can successfully introduce a new beverage by giving specials for free at first, offering a taste on the house.