Product Showcase: Dixie Foodservice Strengthens UltraStrong TM Plates for Greater Tableware Design & Durability

Dixie Foodservice recently announced that it has reinforced its UltraStrongTM plates with an enhanced rim design, making it 30 percent stronger than their current plate. A leader in the design and manufacturing of single use products for the foodservice industry, Dixie Foodservice developed the reinforced plate rims of the UltraStrongTM line to provide restaurant and foodservice operators with the enhanced performance characteristics of strength and rigidity to service a wide variety of menu offerings. With U.S. demand for foodservice disposables expected to grow 4.3 percent annually through 2007, Dixie fortified its disposable products to enable restaurants and other foodservice operations to reap the benefits of disposable tableware and provide a more reliable, sanitary and enjoyable in-house and To-Go dining experience for customers. The newly reinforced UltraStrongTM plates are available in Dixie's contemporary SageTM product design as well as traditional all-white, providing an ideal solution for foodservice operations seeking to improve the performance of their tableware as well as the image of their operation. "The performance of a plate is extremely important to to-day's foodservice operator," said Fran Alexay, Director of Marketing, Dixie Foodservice. "By presenting stronger products, Dixie helps ensure that foodservice operations, from quick-casual to bakeries and delis, can provide patrons with a greater variety of meal options without performance worry of plates." The new Dixie innovation, Outer Horizontal Periphery (OHP), was created through advanced engineering and product design expertise to add greater durability and rigidity to Dixie plates. The reinforced tableware helps prevent unwanted messy leaks and spills, providing foodservice operators with a dependable, cost effective and more sanitary alternative to permanent ware and other disposables. OHP is a key composite in Dixie's UltraStrongTM products -- now 30 percent stronger than its toughest SuperwareTM line -- and since UltraStrongTM is offered in the new SageTM products design, operators can take advantage of an upscale, contemporary style without sacrificing strength. Source: http://www.marketwire.com