Asahi Unveils a New Premium Beer

Asahi Beer U.S.A., Inc. of Torrance, CA is launching Asahi Brewmaster's Select, a premium lager beer, in January. It is a unique, lighter-tasting amber beer that satisfies the thirst for more flavor, yet remains light and smooth to the palate. It was developed in response to the demands of Japanese restaurant patrons, 45% of whom indicated that they occasionally drink darker beers and 70% of whom indicated that they would like to have a lighter tasting dark beer. Brewmaster's Select is carefully crafted from three select ingredients: Crystal Malt, Aroma Hop and Lager Yeast. Asahi's new product will stimulate the appetite of Japanese customers who have had no new Japanese beer for quite a while. http://www.allasiafood.com