New Jersey is among a half-dozen states considering food labeling laws
for restaurants. Under a recent proposal in the New Jersey Assembly and
pending in committee, chain and fast-food restaurants with 20 or more
franchises would have to post calorie counts on menu boards - Big Mac,
590 calories; Starbucks grande cafe mocha, 400 calories -and more
extensive nutrition information, such as trans and saturated fats, salt
and cholesterol, on menus.
Similar legislation is pending in Connecticut, Maine, Massachusetts,
Illinois and Hawaii, and is expected to be reintroduced in the U.S.
Senate and House of Representatives, though no state currently has such
a law, Malloy said.
Many chain restaurants, from McDonalds to Subway, already make nutrition
information available, although its not always publicly posted.
Nutrition labeling bills may have gained momentum with the recent
success of "Supersize Me," an Oscar-nominated documentary exposing the
health risks of a fast-food diet, and publicity over a lawsuit blaming
McDonalds for the obesity of teenage customers.
To the New Jersey Restaurant Association, such proposals amount to over-regulation for an industry already struggling to turn a profit.
"Our position is that the individual who is concerned about obesity
should emphasize healthy lifestyle, personal responsibility, regular
exercise and moderation," said Dale Florio, legislative counsel for the
state restaurateurs. "Seventy-six percent of all meals are prepared at
home. Thats where nutrition has to start."
No one on either side of the issue believes posting calorie and fat
content will produce drastic changes in what people eat. But proponents
say such information could lead diners to make healthier selections and
would provide sorely needed information to those with health problems
who need special diets.
Daniel J. Hoffman, assistant professor of nutritional sciences at Cook College in New Brunswick commented that the added regulations are especially important because people eat out more often than ever, and people are getting fatter.
"This bill pushes informed choices," he said. "The misconception is that
if you are overweight you are grossly over-consuming. One hundred
calories extra each day over a decade will give you 50 pounds."