McDonalds Highlights special consumer website for Asian and Pacific Islanders in the U.S.

As part of its marketing strategy to reach out to different target population clusters, mega corporation McDonalds has attempted to link the unique heritage of Asian and Pacific Islanders with the McDonalds brand by advertising its I-Am-Asian.com website to young adults. The website seeks to highlight the everyday activities and special events of Asian Americans with eating at a MacDonald’s restaurant. The message is that, by incorporating the best of both cultures (Asian and American), one can eat at McDonalds and still be uniquely Asian American. Highlights of the special site include: events, the exciting new McDonald’s Educational and Interactive Tent for Children at selected restaurants, Asian Pacific American Heritage Month, Cultural Holiday List, information on job opportunities and scholarship programs directed to this market. Source: www.mcdonalds.com