Reknowned Editor and Nutritionist Discusses The Shelf Life of a Good Review

Flavor & Fortune’s Editor-in-Chief and expert in the field of Chinese Nutrition Dr. Jacqueline Newman, Ph.D., F.A.D.A., F.A. C. N., has offered up some savvy pieces of insight should Asian Restaurant News readers wish to receive a positive restaurant review from the local press. According to Dr. Newman, the three most important things reviewers like to see are: (1) a lovely and clean place with lots of ambiance; (2) fantastic food; and (3) phenomenal service. Without that, all else fails to impress. However, even successful “positive press” peaks and turns thunderously downward within a short period of time. Many Chinese restaurateurs she has spoken with indicate that they begin to see the drop-off occurring within an average of six weeks, and in twice that, they are back to where they were. Here is a very important reminder from our Flavor & Fortune Editor: “A mediocre review with a small comment about bad food impacts for twice a long!” Source: Dr. Jacqueline Newman celebrates 11 years as Editor of Flavor and Fortune magazine, dedicated to the science and art of Chinese cuisine. Find out more about Flavor and Fortune by visiting www.flavorandfortune.com