Shanghai Circus Stir Fry And Stream Show On Home Meal Replacement Solution (1/2)

Trend Towards Home Meal Replacement Today, consumers endure long working hours and pressures that they are too tired to prepare for the meals every day. Career moms are getting out of the kitchen and certainly not the husbands or children would take the job. To save time and energy, consumers turn to restaurant meals, take-out foods or ready-meals in the grocers that it leads the home meal replacement market in constant growth in recent years. It becomes necessary for restaurants to find exciting and profitable ways to attract the consumers to responding to the home meal replacement trend. And the report is framed to assist them within their marketplace by applying tried and true practices that have been successful in the traditional foodservice industry. The Establishment Of Shanghai Circus LEYE’s most recent opening --Shanghai CircusStirFryandSteamShow, is a home meal-replacement kiosk in Byerly's and Lund's supermarkets in the Minneapolis-St. Paul market. The partnership gives LEYE a stake in the lucrative supermarket segment. According to Chicago-based Technomic Inc.'s most recent survey for the International Foodservice Manufacturers Association foodservice sales at such retail hosts as supermarkets and convenience stores are expected to reach $40.77 billion in 2004, up 4.1 percent from the year before. Technomic expects the segment to post the same 4.1-percent jump in 2005. ShanghaiCircuswi replace 14 locally based Leeann Chin units, which formerly were located in Byerly's and Lund's stores and will be introduced in several additional stores. Lund and LeeannChin mutually agreed not to renew the latter's contract which began with Byerly's in 1991, Croteau said. Shanghai Circus Concepts – Quick, Casual, Fresh, Healthy, Tasted! The quick-service ShanghaiCircus concept features food prepared in small batches ensuring a "cooked-to-order" freshness at a central location with such ingredients as fresh vegetables and herbs, made-from-scratch curry pastes, premium soy sauces, chiles, coconut milk and ginger. "It will always be fresh," Cost explained. "It's similar to Wow Bao," an LEYE quick-service steam-bar concept at Chicago's Water Tower Place shopping mall. A "steam bar," featuring Hong Kong style buns the Chinese call "bao" steamed in full view of customers in a large, stainless-steel steamer, will delight the senses with traditional flavors such as BBQ Pork and non-traditional fillings including Thai Curry. More than convenience is merged at the cultural oasis ofShanghaiCircus. Recipes and flavors are combined in original interpretations that blend present and past into an exciting new language of tastes. ShanghaiCircus, in its supermarket venue where shoppers can pause to sit and eat, or take home a freshly prepared meal with their groceries, helps people get the most out of their busy lives. The use of fresh vegetables including leafy greens and herbs, and the nutritional balance that is the hallmark of their co oking, also promotes a healthy lifestyle. Eventually, LEYE expects to package some of the concept's signature items for retail sale and offer them on grocery-store shelves, Cost said. Spreading The Concepts to Full-service Restaurants LEYE also opened the full-service, Pan-Asian dinner-house BigBowl, for which Cost developed the menu, in this market. "It's interesting for me," said Cost, who joined LEYE in 1996 and is a renowned teacher of Asian cooking, an author and a lecturer. "I've done casual and quick service. This is the first time I've done anything in a supermarket."