CRM - A Smart Approach To Manage A Successful Restaurant& Customer Satisfaction (1/2)

The backbone of every business is its customers, and to manage customer relationships is the key to building a reputation, good will and business. Smart business owners are always looking for innovative ways to reach their customers. One good strategy to make customers feel welcomed and special is to actually build a long term relationship with them, with this objective in mind, Infoserve technologies has gone to great lengths to ensure that intelligent restaurant owners have every tool they need to make it happen. With their headquarters located in Glendale, New York, they have five branches in New York, New Jersey and Philadelphia. Their web site gives an insight towards the diversity of their solutions. Coupled with their POS solution and experience since 1989 on counseling restaurants on how to be more successful, the company has integrated credit-card styled custom designed gift cards and VIP cards for their clients. “By using our CRM (Customer Relationship Management) program, our customers have experienced significant gains in their profits, and also have increased their return clients database to almost double by the end of the first year, and what is remarkable is, our sys-tem helps them in achieving loyal customers” explains Steve Shine, the company’s VP. “Our pride and joy lies in seeing our customers flourish, and that’s what sets us apart form other vendors. We design these cards for them too, not only cards, but also their menus, their web sites, their business cards as well. We strive to give them a complete business identity and a maximize their chances of success.” The CRM is not the only thing innovative about Infoserve and its solutions, They have gone a step further in innovation and introduced an e-commerce program called “e-Kitchens”. The idea behind this project is to enable online food ordering for the restaurants. Restaurants can host their menus on a central portal, and receive orders on their fax machines or emails, the email solution also comes with an automatic printing option, so nobody actually needs to go and check the email every now and then. “It’s a e-commerce package that can provide our customers with a 24 hour store front, so they can actually have a chance to advertise their menu, and take reservations and orders online, I feel this is the next turn of events in the restaurant industry since everything is going cyber”, says Steve with the confident smile of an original innovator, “Infoserve will always try its best to meet its customers expectations and provide them a feasible solution for their business, as long as there is something a customer needs to do with his restaurant, Infoserve will always try its best to present them with an opportunity to pursue their business dreams.” E-Kitchens: The Modern Way To Operate Your Restaurant And Get Orders Online – 24/7 From your customer’s prospective… I thought Internet ordering for take-out foods was a long way off, but now that most of.ces are equipped with high-speed Internet access and more and more houses are getting it. You browse through their menu. You select your lunch or dinner or even breakfast that you would like to order from their complete menu, and order the food exactly how you would like it prepared (preferences). Then eKitchens completes the order, totals it, and adds sales tax, discounts and whatever. eKitchens will fax the restaurant an order through fax and/or their email system. It will repeat the order if necessary based on a response by the order taker and will tell the order taker your name and phone number in case he needs clarification. This is a really good way to order food. The modern way to operate your restaurant and get orders online – 24/7.