Use Your Parking Lot
Make yourself a part of the community. Allow local groups of students to hold car washes or bake sales on your parking lot. Be sure you check your lease restrictions clause before you schedule an event like this.
Cooking Demonstrations
Offer your expertise to area television program directors, especially if there is a local cooking show.
Health Nutty?
If you have recipes that rate high marks from the heart association, let your local health organizations know. Offer to set up a booth during their annual health fair to cook up samples of your healthy menu items.
Excerpt from A Local Store Marketing Manual by National Restaurant Association.