Weaving Your Perfect Restaurant Website (1/3)

Weaving Your Perfect Restaurant Website The restaurant business is a tough business to be in. But most owners in the foodservice business today know that good food, excellent service and smart advertising are the keys to success. Websites are today’s most valuable, cost effective advertising tools for restaurants. A web site is the ideal format for restaurants in reaching new diners. The majority of food industry executives are sourcing via the internet. Internet users often browse the web in search of "new things to do in the area" and "great new places to dine." The national restaurant association’s technology survey reveals technology’s growing role in restaurant operations. Internet technology holds the promise of helping restaurant businesses in achieving economies-of-scale never before possible When Web surfing was new, sites were called "virtual storefronts." Static pages, accessed only by typing in a URL, featured logos, photos, a phone number and, if you were lucky, a menu. Today, a good site doesn't just resemble a storefront but rather an entire store. Today's site allows you, your customers and your staff to take care of more business than ever online. That means time spent at the restaurant is more profitable. Today there are more ways than ever to drive people to your website and ultimately drive them to your store. Just as a growing neighborhood means customers don't travel as far to dine with you, a growing Internet means fewer customers actually type in your URL. Online restaurants operate round the clock i.e., 24 hours a day, seven days a week allowing restaurateurs to offer online ordering of food, online reservations and a lot more facilities to enhance customer convenience. Features like take out menus, frequent diner programs, online reservations and lot more allows you to attract time pressed customers to your restaurant through the Internet. This not only reduces costs and increases profits but also allows you to provide innovative and quick service. The technological tools help employees to work more efficiently attract repeat business and reward loyal customers enhancing diners' experience and increase profitability for operators. The Reasons For Establishing A Restaurant Website Include: Increase your profits Increase awareness about your venture Provide convenience to your patrons Improve your customer relationship management Manage business and e-commerce applications Submit and track purchase orders Plan and administrate your product menus Reduce your operating costs Weaving The Perfect Website Lots of restaurants have websites, but some are clearly more useful than others. Here's what yours can do to streamline business and make site visitors into restaurant guests. Restaurant web sites can include the following and more: Full or partial menu, Interior and exterior color photos of your restaurant, Features and services of your restaurant such as catering, reception room, availability for parties and office functions. What makes your restaurant web site lively would be - Attractive and vibrant graphics, using your current logo or even creating a new one. - Color photos of your restaurant, menu selections, people, and other inviting features. - Enticing written descriptions of what makes your restaurant unique. Website Your restaurant gets its own website with a homepage, contact page, hours & directions, and of course, your menu. It makes a great starter Web presence for your restaurant, or you integrate it with your existing website. Restaurant This is the right place to provide a description of your restaurant along with theme, ambiance, setting, and cuisine. You can also provide pictures or even a 360-degree view of your restaurant. The look of your site indicates the atmosphere of your establishment. Every photo, font, color and graphic element tells us whether you're fun or classy, businesslike or romantic. Location