Corazonas Launches First and Only Cholesterol-Reducing Potato Chips

LOS ANGELES, Jan. 3 /PRNewswire/ -- Corazonas Foods Inc., creators of great-tasting, heart-healthy snack foods, transforms the all-American classic potato chip into a heart-healthy culinary delight with the launch of Corazonas Heart-Healthy Potato Chips. Patented technology infusing plant sterols into the chips make Corazonas Heart-Healthy Potato Chips the first and only potato chip clinically proven to reduce low density lipoprotein (LDL) cholesterol, a.k.a. "bad cholesterol," by up to 15 percent. And with a classic potato chip taste and crunch, it's almost impossible to believe Corazonas Heart-Healthy Potato Chips contain 40 percent less fat than regular potato chips!

The five world-inspired flavors include Slightly Salted, Mediterranean Garlic & Herb, Italiano Four Cheese, Pacific Rim BBQ and Spicy Rio Habanero. Debuting in January 2008, these all-natural potato chips have no trans fat and will retail for approximately $2.99 for a six-ounce package.

Just in time for American Heart Health Month this February, Corazonas Heart-Healthy Potato Chips give consumers the choice of replacing junk-food snacks with heart-healthy options without sacrificing taste or crunch. Experts agree that nutrition is a key tool in fighting and preventing heart disease. Corazonas Foods is committed to combating heart disease with each and every bite. Visit http://www.corazonas.com for recipes and more information about managing your heart health.

This month's addition of the potato chip line expands Corazonas Foods' growing list of heart-healthy snack products, including Corazonas Heart-Healthy Tortilla Chips in six flavors: Original, Salsa Picante, Jalapeno Jack, Margarita Lime, Cilantro Salsa Fresca and Baja Bean Dip. With visible, whole oats, Corazonas' Heart-Healthy Tortilla Chips not only lower cholesterol, but also are a good source of fiber.

About Corazonas Foods

Inspired by the Spanish word for heart -- corazon -- Corazonas Foods was founded by a team of passionate entrepreneurs whose mission is to provide heart-healthy, all-natural alternatives to Americans' favorite snacks without sacrificing taste, texture or fun -- so you can Snack To Your Heart's Content(TM)! Corazonas Heart-Healthy snacks are infused with plant sterols and are the first and only snack chips clinically proven to lower cholesterol. In addition to their cholesterol-lowering benefits, the tortilla chips have visible whole oats and are a good source of fiber, while the potato chips contain 40 percent less fat than regular potato chips.

Corazonas Heart-Healthy Chips can be found nationwide at Safeway, Vons, Kroger, Dominick's, Randalls and Tom Thumb stores. Additionally, Corazonas are available at select West Coast locations at Albertsons, Ralphs, King Soopers, Bristol Farms and Raley's Supermarkets; natural foods stores such as Wild Oats; and club stores including Costco Wholesale and Sam's Club. Corazonas also are available online at Amazon.com. http://www.corazonas.com

Corazonas Foods Inc.

CONTACT: Karsha Chang of Corazonas Foods Inc., +1-310-202-7460,
karsha@corazonas.com

Web site: http://www.corazonas.com/