be(R) and The Colorado Baking Company Combine to Support the Victims of the California wildfires

MILWAUKEE, Oct. 24 /PRNewswire/ -- Robin Gohsman, founder of be(R), a line of all-natural protein bars sold exclusively at Target stores nationwide and Steven Beaman, President of The Colorado Baking Company which is the exclusive baking partner for be, announced today that they will collectively donate 33,000 protein bars to support those affected by the wildfires in Southern California.

The fires, now in their fourth day, have destroyed 1,500 homes and have triggered the biggest evacuation in the history of the State of California. More than a half-million people have been forced to evacuate their residences and damages from the fires are expected to exceed $1 billion in San Diego County alone.

be's founder Robin Gohsman stated, "Helping others is the centerpiece of be and is the essence of who we are. We are honored to be in a position to help in any way possible."

Colorado Baking Company President Steven Beaman added, "Our thoughts and prayers are with everyone affected by this disaster. It is our hope that these bars will be help the victims, firefighters and emergency workers in this most difficult situation."

The employees of The Colorado Baking Company will load the bars onto a semi-truck on Thursday morning for expedited delivery to California.

be nutrition products are available exclusively at Target and are specifically formulated to meet the needs of active lifestyle enthusiasts. be powered(R) protein bars are heart-healthy, delicious and nutritious. Available in Chocolate Raspberry, Wild Berry, Cranberry Walnut and Banana Nut, the bars feature an old fashioned bakery style taste and are all natural with vitamins, minerals and no trans fats.

For further information, visit the Company website: http://www.thinkfeelbe.com

The Colorado Baking Company bakes all natural products for both be and for their proprietary, organic Peak Bar(R) line. All products from the Colorado Baking Company are hand baked with a commitment to excellence.

For further information, visit the Company website: http://www.peakbar.com

be nutrition products

CONTACT: Robin Gohsman of be nutrition products, +1-414-274-6008, cell,
+1-262-510-6731, robin@thinkfeelbe.com

Web site: http://www.thinkfeelbe.com/
http://www.peakbar.com/