Z Trim and Kraki Advance Nutritional Innovation in South America

MUNDELEIN, Ill.-- (BUSINESS WIRE) -- Z Trim Holdings, Inc. (AMEX:ZTM) received from Kraki, market leader for value-adding ingredients and solutions to the South American food industry, two purchase orders in the last week for a total of over 12 tons of Z Trim functional food ingredient, dwarfing the previously largest order in Company history of approximately 5 tons. Over the last year, Kraki has now ordered a cumulative total of over 17 tons of Z Trim.

"Our market definitely sees Z Trim as an innovative product,” said Caio Agmont, Director of Business Development for Kraki. "Our research and development team has been working on Z Trim applications for over a year and the results are far beyond our expectations. We expect these purchase orders to be just the beginning."

Z Trim was recognized as the "Most Innovative Ingredient of 2006" at the South American Food exposition in September of last year. USDA-developed Z Trim is a natural noncaloric functional food ingredient that can lower calories from fat up to 80% in foods while maintaining superior taste and mouthfeel. Z Trim provides the texture of fats without the calories and can substantially reduce harmful trans fats, saturated fats, and cholesterol, and contributes to a healthy diet.

"Our relationship with Kraki is critical to our mission of collaboration with meat and dairy processors to make food healthier,” says Steven Cohen, CEO, Z Trim Holdings. Obesity is a growing global concern as fast food and processed food expand their geographic reach. We applaud Kraki in its effort to recognize the problem and make Z Trim available to the food industry in South America."

Among the many applications in which Z Trim offers its tremendous advantages, Z Trim is used to reduce fats and maintain moisture for the dairy, bakery, and meat and poultry industries. It is also used in over 50,000 meals a day in schools participating in the nation's School Meals Program. Z Trim food technology provides a natural solution to global challenges of obesity and associated health problems. www.ztrim.com

Forward-Looking Statements and Risk Factors

Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as "believes," "anticipates," "plans," or "expects," and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements. There are a number of risks and uncertainties that could cause actual results to differ materially from those set forth in, contemplated by or underlying the forward-looking statements contained in this release. Those risks and uncertainties include, but are not limited to, our history of operating losses, lack thus far of significant market acceptance of our products, the fact that we may dilute existing shareholders through additional stock issuances, management's significant ownership of our common stock, our reliance on our intellectual property, and the potential negative effects of manipulation in the trading of our common stock. Reference is made to the Company's filings with the Securities and Exchange Commission for a more complete discussion of such risks and uncertainties.

For Z Trim Holdings, Inc.

Media Contact:

Suzy Ginsburg, 713-721-477

suzy@gcomworks.com

or

Z Trim Holdings, Inc.

VP Sales and Marketing

Rick Harris, 847-549-6002

rickh@ztrim.com