Orville Redenbacher's New Natural Line Pops with Savory Gourmet Flavors

OMAHA, Neb.-- (BUSINESS WIRE) -- Consumer interest and demand for natural products is at an all-time high with sales growth in the United States at 9.7 percent across all retail and direct-to-consumer sales channels in 2006, topping more than $56 billion¹. In addition to consumers’ growing desire for more natural products, their taste palates have become more sophisticated as they discover more exciting flavor combinations in ordinary foods. Orville Redenbacher’s? Gourmet? Popping Corn, the number one selling popcorn brand in the U.S., listened to consumers and as a result developed a new line of flavorful, natural popcorn with no artificial flavors, colors or preservatives.

The new Natural varieties, arriving on store shelves in August, will deliver big flavor in a mini bag, giving consumers just the right amount of indulgence. The flavors add a new flair to popcorn, partnering tempting combinations of butter and garlic (Buttery Garlic), and butter, salt and cracked pepper (Buttery Salt & Cracked Pepper). In addition, the salt-only (NATURAL Simply Salted) and a reduced fat variety (NATURAL Simply Salted 50% Less Fat) allow Orville’s gourmet popcorn flavor to shine.

In addition to the growing demand for natural products, Trendwire, a publication of the Food Channel², noted that two additional top food trends to watch for in 2007 included portion control and innovative flavors. The new Natural popcorn line not only is a response to these trends, but it also is the first all-natural line of gourmet popcorn that features such unique flavors along with 100 percent whole grain and 0 grams of Trans Fat.

“In our ongoing quest to create the perfect popcorn, we noticed an opportunity to provide a new line completely on trend with our consumers’ pursuit to actively integrate more natural and flavorful products into their daily routine,” said Stan Jacot, vice president of Marketing for the ConAgra Foods popcorn business. “Through our research and innovation processes, the new Natural gourmet variety gives consumers a great tasting, whole grain snack with all natural ingredients and unique flavors.”

All flavors are available in August for a suggested retail price of $2.69.

ABOUT ORVILLE REDENBACHER’S

For more than 40 years, the Orville Redenbacher’s name has been a valued and iconic household name that offers premium taste with quality ingredients. Orville Redenbacher’s Gourmet Popping Corn Light Butter Microwave Popcorn was recently ranked #1 by a leading publication. As the number one selling popcorn brand in the U.S., Orville Redenbacher’s Gourmet Popping Corn is available in more than 70 varieties to complement any lifestyle, taste or occasion. For more information on the brand and products, visit Orville Redenbacher’s Web site at www.orville.com.

ABOUT CONAGRA FOODS

ConAgra Foods, Inc. (NYSE:CAG), is one of North America's leading packaged food companies, serving grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt's, Marie Callender's, Orville Redenbacher's, Reddi-wip, PAM and many others.

¹ According to The Natural Foods Merchandiser's 2007 Market Overview

² FROM FOOD NETWORK

ConAgra Foods, Inc.

Regina DeMars, 402-595-6727

e-mail: regina.demars@conagrafoods.com

or

Mike Shriner, 312-228-6933

e-mail: michael.shriner@ketchum.com

www.orville.com

www.conagrafoods.com