Pringles(R) to Debut New Snack - PRINGLES STIX - Through an Exclusive Tour of Seven Southeastern U.S. Cities

NASHVILLE, Tenn., Aug. 7 /PRNewswire/ -- Pringles will hit the road on August 20 to seven cities in the Southeast to exclusively introduce its latest crispy cracker stick snack - PRINGLES STIX - in advance of the product's national rollout in Spring 2008. Consumers will be able to sample the four exciting new flavors, make their own music video with Electronic Arts' Boogie(TM) for Wii, and enter for a chance to win a Wii Game Kit*. This exciting event will entertain family members of all ages.

This whirlwind tour will hit 58 retail locations over 44 days in Charlotte, Greensboro, Raleigh, Jacksonville, Atlanta, Montgomery and Birmingham.

PRINGLES STIX are crispy cracker sticks made from baked wheat with a one- of-a-kind great taste. Stix come in a 6.8oz box with 10 individually wrapped packs inside. They are available in four delicious flavors: Crunchy Wheat, Vanilla, Honey Butter and Pizza, contain only 90 calories per pack and have zero trans fat.

Through a promotional partnership with Nintendo, PRINGLES STIX will have you Snacking To A Whole New Beat by offering shoppers a sneak peek of the new EA(TM) video game Boogie on Wii. Developed for Wii by Electronic Arts, this party game that ships with a packed-in microphone lets players sing and dance using the Wii Remote(TM) to songs made popular by the likes of The Jackson 5, Britney Spears, Fergie, Red Hot Chili Peppers, Pink, Blondie, The Village People, and many more. Players will also have the ability to record their performances to share with their family and friends. Boogie is rated E10+ by the ESRB with descriptors for Lyrics and Suggestive Themes.

At each tour stop consumers will also have the opportunity to enter for a chance to win a grand prize Wii Game Kit*. Each kit will contain the coveted Wii console, one Boogie game, one extra Wii Remote and a Wii Points Card(TM) (with a value of 2,000 Wii Points) redeemable for downloadable content on the Wii Shop Channel (internet access required). One grand prize will be given away in each city.

All this excitement will be captured on digital photocapture with photos available for free download at PringlesStix.com after each event.

* No purchase necessary. For Official Rules, a full list of tour dates and additional information visit www.pringlesstix.com or contact THE GREENROOM. Contact: Chip Dorsch THE GREENROOM (615) 242-7444 x204 chip@thegreenroompr.com Mary Hilliard Harrington THE GREENROOM (615) 242-7444 x205 maryhilliard@thegreenroompr.com

Pringles

CONTACT: Chip Dorsch, +1-615-242-7444 ext. 204, chip@thegreenroompr.com ,
or Mary Hilliard Harrington, +1-615-242-7444 ext. 205,
maryhilliard@thegreenroompr.com , both of THE GREENROOM, for Pringles

Web site: http://www.pringlesstix.com/