Tootie Pie Company Announces Trans Fat Free Pies

BOERNE, Texas-- (BUSINESS WIRE) -- The Tootie Pie Company, Inc. (OTCBB:TOOT), a premium baker and seller of high-quality, handmade pies, is pleased to announce that all flavors of pies produced by the Tootie Pie Company are now Trans Fat Free. We have been producing Trans Fat Free pies for over a month, but wanted to wait until all available inventory reflected the change.

“While we are still a young company, we think this change illustrates our desire to stay on top of industry trends, while continuing to give our customers the very best pies we can make,” said Don Merrill, President & CEO of the Company.

Bobbie Keese, Vice President of Baking Operations, added, “The biggest challenge for us was how it would affect our crust. Tootie’s crust has always been one of the most important and recognizable qualities of our pies and like all the things we do, we want to make sure any changes do not take away from our high quality standards. Our customers have confirmed this change by simply not noticing that it was made. Silence on the subject was what we wanted to hear!”

Tootie Pie Company bakes and sells high-quality, handmade pies through three basic sales channels: retail, corporate and wholesale. The retail segment serves individual consumers through in-store sales, orders via telephone and Internet on the Company’s website. The corporate segment serves businesses that purchase pies as a way to promote their company through client and employee appreciation programs. The wholesale segment is made up of regional and national broad-line foodservice distributors who purchase pies and then resell them to their customers. Current distributors are Ben E. Keith Foodservices, Sysco Foodservices & US Foods. For additional information, or to receive emails from us, please visit www.tootiepieco.com.

Forward-Looking Statements

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The words "believe," "expect," "should," "intend," "estimate," and "projects," variations of such words and similar expressions identify forward-looking statements, but their absence does not mean that a statement is not a forward-looking statement. These forward-looking statements are based upon the Company's current expectations and are subject to a number of risks, uncertainties and assumptions. The Company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. Among the important factors that could cause actual results to differ significantly from those expressed or implied by such forward-looking statements are risks that are detailed in the Company's filings, which are on file with the U.S. Securities and Exchange Commission (SEC).

The Tootie Pie Company, Inc., Boerne

Jeff Bailey, 210-237-4751

VP of Corporate Development

Jeff.Bailey@tootiepieco.com