EL SEGUNDO, Calif., July 23 /PRNewswire/ -- Fresh & Easy Neighborhood Market is making it easy to eat gourmet at home by offering restaurant quality food at prices everyone can afford. The grocer is also taking the work out of planning by offering suggestions for seven restaurant quality dinners for two, all for under $50 (leftovers included).
Customers from all tax brackets are choosing to eat at home instead of spending money dining out, according to new research from The Nielsen Company. The study found two-thirds of customers are reducing their discretionary spending, which represents a steady increase in reduced spending over the past few months. "While discretionary spending is likely to be a challenge for most low and middle income shoppers, even affluent consumers are looking for ways to make their dollars go further," said Todd Hale, Nielsen's SVP of Consumer & Shopper Insights.
Dinner from Fresh & Easy means more than just saving money. All Fresh & Easy brand products have no artificial colors or flavors, no added trans-fats, and only use preservatives when absolutely necessary. Fresh & Easy suggests these gourmet dinner combinations for under $50*:
MONDAY: HOME COOKED MEAL for $8.06 fresh&easy Boneless Beef Chuck Roast ($3.59/lb) fresh&easy Mashed Potatoes ($2.49/17oz) fresh&easy Cauliflower, Broccoli & Carrot Mix ($1.98/12oz) TUESDAY: ASIAN CUISINE for $6.48 fresh&easy Pork Potstickers (1.99/10oz) fresh&easy Mango Chicken with Basmati Rice ($4.49/17oz) WEDNESDAY: PASTA NIGHT for $6.71 fresh&easy Chicken Ravioli ($2.79/10oz) fresh&easy Tomato Basil Marinara Sauce ($2.25/25oz) fresh&easy Artisan French Loaf ($1.67/16oz) THURSDAY: COOK OUT for $6.66 fresh&easy Pork Baby Back Ribs ($4.79/lb) fresh&easy Organic Baked Beans ($0.98/15oz) fresh&easy Hickory Barbecue or Jalapeno Cheddar Kettle Chips ($0.89/5oz) FRIDAY: FAJITA NIGHT for $7.41 fresh&easy Chicken Thighs ($.89/lb) fresh&easy Fajita Mix ($2.99/10oz) fresh&easy Corn Tortillas ($1.54/36 count) fresh&easy Spanish Rice ($1.99/16oz) SATURDAY: BRITISH FLAVOR for $7.98 fresh&easy Carrot Ginger Soup ($2.99/20oz) fresh&easy Beef Shepherd's Pie ($4.99/24oz) SUNDAY: BREAKFAST FOR DINNER for $5.26 fresh&easy Cage Free Large Brown or White Eggs ($2.28/dozen) fresh&easy Hash Browns ($1.69/10 count) fresh&easy Polish Kielbasa Sausage ($1.29/12oz)
Fresh & Easy also offers quality wines at unbelievable prices. For example, Fresh & Easy's award winning Big Kahuna Cabernet Sauvignon and Chardonnay ($1.99 in CA / $2.99 in NV & AZ) are the perfect compliment to any dinner at home.
"It is easy to find affordable, restaurant quality meals at Fresh & Easy," said Simon Uwins, Fresh & Easy's Chief Marketing Officer. "Everyone wants to make their money go further without compromising on quality or taste. That's why Fresh & Easy offers customers gourmet options at unbelievably low prices."
* Prices do not include tax and are subject to change.
About Fresh & Easy Neighborhood Market
At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, prepared meals and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at everyday low prices. Deliveries are made daily to each store to ensure all products are as fresh as possible.
Each store employs approximately 20 to 30 people. All Fresh & Easy employees are given the opportunity to work at least 20 hours per week, which entitles them to comprehensive and affordable healthcare. Entry-level positions start at $10 an hour in California, with similarly competitive salaries in other states, and offer a quarterly bonus of up to 10% and a 401(K) with company match. Last month, the company stated an intention to hire 750 employees over the next 90 days.
More information regarding Fresh & Easy Neighborhood Market can be found at http://www.freshandeasy.com.
CONTACT: Brendan Wonnacott of Fresh & Easy Neighborhood Market,
+1-916-554-3466, cell, +1-310-384-3833
Web site: http://www.freshandeasy.com/