Yotta Bars: Now Hiding Vegetables in all 50 States

TRAVERSE CITY, Mich., Oct. 1 /PRNewswire/ -- The Undercover Vegetable Company (http://www.undercoverveg.com) today announced that Yotta bars, a healthy snack that hides one full serving of vegetables and fruit in a naturally sweet treat, are now in national distribution in all 50 states. Created by busy working parents who struggled to get their veggie-averse family to eat better, Yotta bars pack six to nine different vegetables, such as broccoli, asparagus, peas and sweet potatoes, into a 120-calorie fruit and granola bar that tastes like cherry, orange or apple-cinnamon. Convenient for on-the-go snacks and healthy Halloween treats, Yotta bars make it easy to "trick" both kids and adults into enjoying their vegetables.

Yotta bars, which are available at most Whole Foods/Wild Oats markets nationwide, online at http://www.amazon.com, and on QVC's Home Shopping Channel, are now also available to any retail store in all 50 states through the nation's largest natural and specialty food distributors, including Tree of Life, UNFI, Natures Best, Kehe, and Lomar. The suggested retail price is $1.49 - $1.59 per bar.

"There's a big difference between a chemical nutrition bar with ingredients you can't pronounce and the real, whole serving of veggies and fruits you get in a Yotta bar," said Timothy Ewing, President of the Undercover Vegetable Company. "We launched as a family business in our home state of Michigan in October, 2005 with the idea of creating a healthy snack with real food and a pronounceable ingredient list. Now we're thrilled to offer Yotta bars to retail stores nationwide, just in time for healthy Halloween treats."

Yotta Bars are an excellent source of Vitamin C, a good source of Vitamin A and iron, are cholesterol-free and contain only 120 calories. The bars are low fat, low sodium and do not contain refined sugars, trans fats, dairy, soy, Genetically Modified Organisms (GMOs) or preservatives.

About the Undercover Vegetable Company

The Undercover Vegetable Company is a Michigan-based food company focused on helping people gain better nutrition with vegetables through unique product design, high nutritional standards and great taste. Undercover Vegetable Company and Yotta Bar are trademarked properties of Up North Foods, LLC.

Press Contact: Melissa Ewing Undercover Vegetable Company Tel: 231-228-7114 Fax: 231-312-6000 melissa@undercoverveg.com

Undercover Vegetable Company

CONTACT: Melissa Ewing of Undercover Vegetable Company, +1-231-228-7114,
fax, +1-231-312-6000, melissa@undercoverveg.com

Web site: http://www.undercoverveg.com/