Fiber Meets Light and Fluffy

MINNEAPOLIS-- (BUSINESS WIRE) -- With nine out of 10 Americans falling shy of the recommended amount of fiber in their daily diet(a), it is time to mix up the morning routine – literally. This fall, the new Fiber One^? Complete Pancake Mix will not only deliver five grams of fiber per serving or 20 percent of the recommended daily value(b), but also will bring at least 10 grams of whole grain per serving. Additionally, it is an excellent source of calcium, contains 0 grams trans fat.

“People often associate eating fiber with bland-tasting, coarse products, but Fiber One is changing this perception,” said Dan Raynak, marketing manager for General Mills (NYSE: GIS). “It’s the perfect way to show the whole family that fiber can be a flavorful delight.”

Feel-Good Food That’s Good For You, Too

Among the many benefits of consuming the proper amounts of fiber, a few include weight management and an efficient digestive system. “Research suggests that people who eat more fiber tend to have healthier body weights,” said Suzanne Skapyak M.S., Registered Dietitian at the General Mills Bell Institute of Health and Nutrition.

Fiber in a Flip

Simply add water to the mix to create batter for light and fluffy pancakes and waffles that taste great and have the benefits of fiber. And, with the added ingredient of creativity, people can stir in their family favorites, such as blueberries, chopped apples, mashed bananas or top with their favorite fresh fruit or yogurt.

Fiber One Complete Pancake mix, which is 28.3 ounces per package, retails for $3.49 and is available nationwide.

(a)Source: NHANES 1999 – 2002 data.

(b)Fiber One Complete Pancake Mix contains 3.5 grams of fat per serving.

Fiber One^? is a Reg. T.M. of General Mills, Inc.

Olson

Anne Viljaste, 612-336-7527

aviljaste@oco.com

or

General Mills

Pam Becker, 763-764-2470

pam.becker@genmills.com