ARAMARK Education Introduces New Elementary Nutrition Mascot

PHILADELPHIA-- (BUSINESS WIRE) -- In honor of National School Lunch Week, being celebrated October 13-17, 2008 with the theme, “Vote for School Lunch,” ARAMARK Education, a leader in providing food and nutrition services at more than 4,000 K-12 schools across the country, has “elected” a new elementary nutrition mascot, ACE. ARAMARK Education’s current nutrition mascot, Spike, will partner with the incumbent for this school year in delivering ARAMARK’s nutritional message and then will graduate in June 2009.

ACE and his friends, Marcus, Ana, Zack and Lucy, will campaign for healthy eating through a monthly program consisting of live shows, posters, and other materials distributed to students that communicate the importance of nutrition, exercise and getting plenty of sleep.

Developed as a result of extensive research among elementary level students aged 6-12, their parents and teachers, ACE is a friendly and energetic fox who is 11 ? years old and in 5^th grade.

“ARAMARK understands the important role that nutrition education plays in the overall health and well-being of students,” said Cathy Schlosberg, Vice President of Marketing and Strategic Development, ARAMARK Education. “ACE and his friends will engage elementary students, helping them learn how to make balanced food and lifestyle choices.”

ACE and his friends will campaign under ARAMARK’s health and wellness platform that includes:

• promoting breakfast and expanding its availability;
• reducing the use of processed foods, added fats, sugar and salt;
• eliminating added trans fats;
• sourcing high quality, local produce and products;
• offering healthy, nutrient-dense snacks;
• serving more whole grain products; and
• allowing students to select their own fruits and vegetables from new veggie and fruit stations.

ARAMARK has provided balanced nutrition programs to school districts for more than 50 years. The company currently serves nearly 350 million meals annually to K-12 students at more than 420 school districts nationwide.

About ARAMARK Education

ARAMARK Education provides a complete range of food, facility, uniform and other support services to more than 500 K-12 school districts in the U.S. It offers public and private education institutions a family of dining and facility services including: on-site and off-site breakfast and lunch meal programs, after-school snacks, catering, nutrition education, retail design and operations, maintenance, custodial, grounds, energy management, construction management, and building commissioning. For more information on ARAMARK’s K-12 food service programs, please visit www.aramarkschools.com.

About ARAMARK

ARAMARK is a leader in professional services, providing award-winning food services, facilities management, and uniform and career apparel to health care institutions, universities and school districts, stadiums and arenas, and businesses around the world. In FORTUNE magazine's 2008 list of "America's Most Admired Companies," ARAMARK was ranked number one in its industry, consistently ranking since 1998 as one of the top three most admired companies in its industry as evaluated by peers and analysts. ARAMARK also ranked first in its industry in the 2007 FORTUNE 500 survey. ARAMARK seeks to responsibly address issues that matter to its clients, customers, employees and communities by focusing on employee advocacy, environmental stewardship, health and wellness, and community involvement. Headquartered in Philadelphia, ARAMARK has approximately 250,000 employees serving clients in 19 countries. Learn more at the company's Web site, www.aramark.com.

ARAMARK

David Gargione, 215-238-3559

gargione-david@aramark.com