Fresh & Easy Turns Out Ten Millionth Kitchen Product

EL SEGUNDO, Calif., Oct. 14 /PRNewswire-FirstCall/ -- Fresh & Easy Neighborhood Market's kitchen today produced its 10 millionth product, the new 14 ounce Chicken Fajita Burrito, which retails for $3.99. Products produced in the company's kitchen, like all Fresh & Easy own-brand products, are made without artificial colors or flavors, no added trans fats and only use preservatives when absolutely necessary.

All of Fresh & Easy's kitchen products are prepared fresh daily at the company's facility in Riverside, California. Fresh & Easy's kitchen products have been remarkably popular with customers and since opening, the company has introduced over 40 new products to meet demand. A few customer favorites made in the company's kitchen include:

-- Breakfast Burrito - $2.99 / 10oz -- Lemon Cilantro Hummus - $2.39 / 8oz -- Chicken and Pasta Alfredo - $4.49 / 15oz -- Shepherd's Pie - $4.99 / 24oz -- Beef Lasagna - $4.99 / 25oz

All of the food prepared in the company's kitchen was developed by Fresh & Easy's Chef Mike Ainslie, who prior to joining the company worked with award-winning restaurants and hotels.

"Our kitchen products are restaurant quality and far from restaurant prices," said Fresh & Easy's Chef Mike Ainslie. "We are able to prepare these products in our own kitchen like you would make in yours -- fresh and without all the additives and preservatives you don't want. We recently introduced Jambalaya and Classic Meatloaf with Mashed Potatoes, both under $5.00, which are becoming two new customer favorites."

Fresh & Easy currently has 94 stores open in Southern California, Arizona and Nevada and will open its 95th store tomorrow in Oak Park, CA.

About Fresh & Easy Neighborhood Market

At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, prepared meals and produce, Fresh & Easy offers everyone's favorite national brand products and household items, all at everyday low prices.

Each store employs approximately 20-30 people. All Fresh & Easy employees are given the opportunity to work at least 20 hours a week, which ensures everyone is eligible for comprehensive and affordable health care. Entry- level positions start at $10 an hour in California, with similarly competitive salaries in other states, and offer a quarterly bonus of up to 10%.

More information regarding Fresh & Easy Neighborhood Market can be found at http://www.freshandeasy.com.

Fresh & Easy Neighborhood Market

CONTACT: Brendan Wonnacott, +1-916-554-3466, mobile, +1-310-384-3833, for
Fresh & Easy Neighborhood Market

Web site: http://www.freshandeasy.com/