JAKKS Cooks up Cupcakes for National Cupcake Week at Toys"R"Us Times Square

MALIBU, Calif.-- (BUSINESS WIRE) -- JAKKS Pacific, Inc. (Nasdaq:JAKK) jumpstarts National Cupcake Week by designing delicious cupcakes with the help of iVillage.com Chief Toy Officer, Elizabeth Werner, and the JAKKS? Girl Gourmet? Cupcake Maker at Toys“R”Us Times Square on October 17. Cupcakes are the hottest trend in baking today, and the new, award-winning Girl Gourmet Cupcake Maker cooks up tasty gourmet cupcakes in just 30 seconds in the microwave, with no baking involved!

The frenzy kicks off a day before the official start of National Cupcake Week as Elizabeth Werner and kids on site make and decorate their own cupcakes with the Girl Gourmet Cupcake Maker in The World’s Greatest Toy Store?.

Kids nationwide can also get in on the fun! The Girl Gourmet Cupcake Maker has captured the sweet tooth of many retailers and toy industry experts and is included on many top toy lists for the holiday season including the Toys“R”Us “Fabulous 15” list.

“We are excited to kick off National Cupcake Day with a fun morning of cupcake making, decorating AND eating with the Girl Gourmet Cupcake Maker,” said Elizabeth Werner, Chief Toy Officer, iVillage.com. “Cupcakes are so popular that cupcakeries are replacing bakeries. These delicious small cakes are the indulgence of choice at parties of all sorts, even taking the place of traditional birthday and wedding cakes! Now young girls and boys can easily make cupcakes for their friends and family with the fun and trendy Girl Gourmet? line.”

“We are thrilled that kids across America have been making, decorating and eating our delicious and award-winning Girl Gourmet cupcakes in all the yummiest and trendiest flavors,” said Michael Rinzler, vice president of marketing, JAKKS Pacific. “Kids and parents can also breathe easy when it comes to the ingredients for Girl Gourmet cupcakes which are gluten and wheat-free, trans-fat free, and made in a nut-free facility. Many children who suffer from Celiac and nut allergies will be able to participate in the art of cupcake making AND eating with all of their friends.”

The Girl Gourmet Cupcake Maker includes 1 safe and easy microwave container, the Cupcake Froster, 4 luscious flavored cupcake mixes such as Red Velvet, Cinnamon Sugar, Chocolate and Yellow Vanilla, 4 delicious frosting mixes including Cream Cheese, Chocolate, Vanilla and Strawberry; a tube of sprinkles, mixing bowl, spoon/spreader, multi-designed cupcake cups with cupcake cup holder, and recipe cards. Additional accessories include Girl Gourmet Basic Refill Pack, Deluxe Refill Pack, Cupcake Holders and Frosting Tip Set. The JAKKS Girl Gourmet product line is available at major retailers nationwide for ages 8 and up.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ:JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular children's toy licenses in the world. JAKKS’ diverse portfolio includes Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories, sold under various proprietary brands including JAKKS Pacific?, Play Along?, Flying Colors?, Creative Designs International?, Road Champs?, Child Guidance?, Pentech?, Trendmasters?, Toymax?, Funnoodle?, Go Fly a Kite?, Color Workshop?, JAKKS Pets?, EyeClops? and Plug It In & Play TV Games?. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney?, Nickelodeon?, Warner Bros.?, World Wrestling Entertainment?, Ultimate Fighting Championship? and Cabbage Patch Kids?. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com.

This press release may contain forward–looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. ? JAKKS Pacific, Inc. All Rights Reserved.

? 2008 JAKKS Pacific, Inc. All rights reserved.

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